100 Years Of Hellmann’s

100 Years Of Hellmann’s

As part of a new campaign to celebrate 100 years of Hellmann’s, the No.1 mayonnaise brand from Unilever UK and Ireland is launching a brand new TVC and packaging for its Real and Light jars.

Airing in October with the strap-line ‘Bring Out The Best’, the ad celebrates the heritage of the iconic Hellmann’s brand, documenting the progression of the emblematic blue ribbonned jars throughout the last 100 years.

From the village delicatessen to the family table, a beach picnic to the humble lunchtime sandwich, the TVC follows the ‘unmistakable taste’ of Hellmann’s from generation to generation.

In addition to the TVC, limited edition ‘100 years jars’ for both Real and Light variants will be rolled out as flow through product, hitting the shelves in September.

Hasseb Rahman, marketing manager for the dressings business for Unilever UK and Ireland commented: “We wanted to create an ad which emphasised the brand’s consistent position as a household favourite due to the quality of the product.

“The hundredth birthday is a significant and exciting milestone for Hellmann’s – it confirms the brand’s iconic status and illustrates that we’re continuing to meet the needs of consumers.

The 100 years campaign will also be supported by digital advertising on relevant food websites as well as VOD.