Average household grocery spend in excess of £4000 per annum

The latest research released by Kantar Worldpanel shows that grocery sales in Northern Ireland are continuing to rise, with the market seeing overall growth of 1.4 percent over the past year.

The average household spent a record £4,336 on groceries over the past 12 months, an increase of 0.9 percent on last year, which amounts to an additional £38 per person.

Douglas Faughnan, consumer insight director at Kantar Worldpanel said: “Tesco continues to lead the field with sales up 1.9 percent.  The supermarket’s growth is thanks in no small part to the fact that the average price paid by Tesco shoppers has risen by 3.5 percent in the past 12 months.

“Sainsbury’s has maintained its 0.2 percentage point lead over Asda, with the two retailers posting sales growth of 1.2 percent and 0.6 percent respectively.  Despite this growth, Sainsbury’s market share fell by 0.1 percentage points to 17.3percent and Asda’s dropped by the same amount to 17.1 percent.

“Lidl continues to perform strongly in Northern Ireland, with sales up 8.1 percent on last year.  With the average product £0.35 cheaper than the rest of the market, the grocer is continuing to attract new shoppers while encouraging existing customers to buy more every time they visit.”