Costcutter roll out biggest summer campaign

Costcutter Supermarkets Group (CSG) is set to roll out its biggest summer campaign to date with the launch of its Festival of Summer campaign at the end of May.

Launching with dedicated TV advertising, the Festival of Summer campaign celebrates great food, great drinks and great times and will be supported with POS, print advertising, leaflets, social media, in-store radio and across the Group’s website.  In addition, the top 200 stores will also be provided with gondola end kits to highlight outstanding promotions in each period.

Helping drive engagement and store footfall, the campaign will also see the launch of a Golden Microphone competition in stores across the UK.  Designed to build on the success of last summer’s Golden Balls competition, which saw footfall increase 3% across the Group and a 28% uplift in value sales for lead sponsor Heineken, the Golden Microphone competition promises to be bigger and better for retailers and shoppers alike.  Sponsors include Heineken, Peroni, Molson Coors and Carlsberg who are providing £20,000 worth of holiday prizes.

Costcutter Supermarkets Group Marketing Director, Sean Russell, said: “Last year’s summer campaign helped break records for us in terms of engagement, reach and sales. This year we wanted to go bigger and better, so have created an attention-grabbing campaign that every single one of our retailers will benefit from, whether they go all-singing all-dancing with POS, gondola ends and the in-store Golden Mic competition, or simply benefit from the halo effect of the TV, print and social media advertising.

“This year we committed to making activity easier to action and we’ve taken on board learnings from last year, simplifying mechanics to engage shoppers and working closely with our Business Development Managers so that they can support their stores execute activity in store.”