EUROSPAR and VIVOXTRA raise the ‘steaks’ with their latest hero butchery campaign

Local butchers and suppliers are in the spotlight for EUROSPAR and VIVOXTRA’s new campaign to champion fresh, local products and services available in store.

As part of the Henderson Group’s continued focus and celebration of local suppliers and products, the company which owns the EUROSPAR and VIVOXTRA franchises in Northern Ireland is making 67 suppliers and local butchers the heroes of their latest outdoor campaign.

The investment will see well-known butchers and suppliers from each community across Northern Ireland in the spotlight on billboards and across EUROSPAR and VIVOXTRA social media.

Catherine McAlynn, Brand Manager at EUROSPAR and VIVOXTRA says; “Our local suppliers and butchers in store are well known in each of their communities, and we’re delighted to have them take centre stage to enhance awareness of their skills and expertise.”

There are 67 EUROSPAR and VIVOXTRA supermarkets in Northern Ireland and while some will champion their in-store butchery counter, such as Ian McKernaghan from Lisdergan Meats in EUROSPAR Fintona, and Eamon Etherson of Etherson’s Butchers in EUROSPAR Hillcrest, Portrush who were both recently part of the winning Team Ireland at the World Butchers’ Challenge, other supermarkets will champion some of their local fresh food suppliers, such as Patton’s Bakery.

Catherine continued; “Last year, we trialled this concept, introducing key butcheries and suppliers to the community. It is a reminder for shoppers of the services we offer, as well as clarity to show that we’re only ever going to work with and source from our local butchery experts and food suppliers.”

For more information about the campaign, visit www.eurosparni.co.uk or EUROSPAR and VIVOXTRA on Facebook.