Hard working muscles need Avonmore Protein Milk

The protein and performance nutrition market is a growing sector in grocery as increasingly health conscious and active consumers seek convenient sources of protein to fit into their healthy diet and lifestyle.

Avonmore Protein Milk is now available from Glanbia Foods in Northern Ireland. The product, from Avonmore, is a great tasting low fat milk with 25g of protein per 500ml serving.  It contains 50% additional protein for muscle development, providing a convenient and easily accessible source of protein throughout the day for everyone who enjoys sport, helping them to prepare for the next challenge.

Avonmore Protein Milk has been launched in partnership with the GAA and Gaelic Players Association. The ten year revenue share agreement will see a percentage of all sales going towards the GPA Player Development Programme, supported by the GAA. This Programme assists county players in critical areas of their off-field lives including education, career and personal development, health and wellbeing.

The launch of the brand has been supported with a digital and social media promotional programme as well as marketing to GAA players through GPA channels.

Avonmore Protein Milk will be available in a wide range of outlets including Eurospar, Spar, Vivo, SuperValu, Centra, Mace Nisa and Dunnes.