High praise for Henderson Group

Customer feedback systems show Henderson stores among shoppers favourite.

Tell Us First, a feedback system introduced earlier this year, has been installed in 420 Henderson stores nationwide. So far the Henderson group have received an above average score of 78.81 according to data, with 2,350 completing the online questionnaire since April of this year.

The incentive scheme offers participants the chance to win £100 every month, while providing the symbol group vital feedback on their customer service.

Bronagh Henderson, head of brand marketing at Henderson group, said: “Tell Us First is an opportunity for retailers to have a direct line of communication with their customers, ensuring the highest standard of customer service and product availability.

“The process is very simple, with the shopper accessing the survey via a QR code or weblink, taking only a few minutes. This feedback goes straight to the store manager, and if any details need to be flagged, the customer can be contacted immediately”

The technological update ensures Henderson’s retailers, which include Spar and Vivo, are able to maintain a strong connection with their customer base and respond to feedback in real time.

Henderson is comprised of four individual groups, and is the owner and operator of 80 Spar and Eurospar stores in Northern Ireland. The group currently employs 3,099 employees throughout the country.

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