Huge week of opportunity ahead for National Lottery retailers

National Lottery retailers across the UK are in for a real treat this week, with the promise of increased sales and footfall – thanks to the first Lotto Must Be Won draw of the year and a spectacular EuroMillions boosted jackpot.

The two draws together will provide a huge week of opportunity for retailers to increase sales, with people coming in store to play for the two fantastic jackpots – giving retailers a great chance to increase their bottom lines.

Wednesday’s Lotto Must be Won draw is estimated at £12.9 million, and the jackpot will be won – no matter what. If no one matches all six main numbers, the recently-introduced Rolldown feature will be activated – ensuring the jackpot prize money will cascade down to all lower cash prize tiers. This could mean, for example, people winning around £100 for matching three main numbers instead of the usual £30!

The excitement doesn’t stop at Lotto, either. A specially-boosted EuroMillions jackpot will see around £100 million up for grabs in Friday’s draw. And, if the gigantic jackpot isn’t won on Friday, it will keeping rolling – providing even more sales opportunities for future draws.

The POS for both draws is in store this week and will ensure customers receive the messages loud and clear.

Further opportunity for retailers this week comes in the shape of a new retailer incentive. To celebrate the March launch of the new National Lottery draw-based game, Set For Life, Camelot is offering its retailer partners the chance to win an incredible £1,000 a month for a year. To enter, retailers simply need to go to, login to their account and answer two questions about the new game before Friday 15 March.

Camelot’s Retail Director, Duncan Malyon, commented: “We’re expecting great increases in sales this week, thanks to the Lotto Must Be Won draw and boosted EuroMillions jackpot – but there are a number of things that retailers can do to further maximise sales. These include ensuring that all new POS is out on time and sited in the best possible location, media screens are positioned well and in view, and double-checking their teams are talking with shoppers about National Lottery products, jackpots and anything else related to the exciting prizes on offer.

“None of this excitement would be possible without our National Lottery retail partners, and we’d like to thank them for their great work this week and every week – which is helping to raise around £30 million every single week for Good Causes. They make The National Lottery what it is today.”




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