Imperial Tobacco announces JPS pack redesigns

Imperial Tobacco announces JPS pack redesigns

Imperial Tobacco has announced its JPS range has undergone a pack redesign, injecting the British cigarette brand with a distinctively-modern aesthetic.

JPS variants Black, Blue, Silver, Menthol and White will all benefit from the rebranding.

Brand portfolio manager Emma Stew said: “This premium redesign represents a modern expression of the classic JPS values, and will appeal to both existing JPS consumers and also adult smokers who may be considering downtrading to the economy price sector.

“JPS Blue alone commands a market share of almost 6 per cent, spearheading one of the UK’s best-selling cigarette brands.

“Offering competitive profit margins across the family, they’re a retailer must-stock.”

The JPS range is available in both standard and price-marked packs, while stocks last.