Imperial Tobacco announces Player’s Red Volume Tobacco

Imperial Tobacco’s new Player’s Red Volume Tobacco has been launched, providing a fresh edition to the growing fine cut tobacco economy price sector*, and offering adult smokers unbeatable value for money.

Player's Red Volume 8gImperial Tobacco brand portfolio manager Emma Stew said: “Player’s Red Volume Tobacco will appeal to a wide range of adult smokers, from those who roll their own to those who use a cigarette maker. The volume-boosting technology works in conjunction with our new tobacco blend to provide consumers with even more** tobacco for their money.

Player's Red Volume 20g“We’re delighted to introduce a RYO product to the successful Player’s family. It’s a compelling addition and a must-stock.”

Player’s Red Volume Tobacco is available in three sizes: an 8g trial pack, 20g pouch plus a 50g can at competitive RRPs*** of £2.59, £6.52 (both including papers) and £16.20 respectively. Price Marked Packs*** are available while stocks last.

Sources:

*Economy sector represents over 21% of total UK RYO market, ITUK Estimates September 2015

**In terms of volume/area

***The RRP and PMP prices stated are the RRP and PMP prices as of 26/10/15. PMP packs are available while stocks last. For the avoidance of doubt, retailers are free at all times to determine the selling price of their products.

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