Irwin’s creates new Family Balance range

With two-thirds of UK consumers seeking less sugar in their diet, Northern Ireland’s leading bakery Irwin’s has invested in the creation of a new Family Balance range of products including reduced sugar pancakes.

The new Irwin’s Family Balance range, which includes pancakes, potato farls, wheaten bread and sliced sodas, offers shoppers an alternative to these popular morning goods.

Colette Wilson, Head of Marketing, Irwin’s Bakery, explains consumer research has shown a gap in the market for products with reduced sugar content.

“Irwin’s has always been committed to developing products to meet consumers’ nutritional needs without having to sacrifice on taste,” she said. “Products in our new Family Balance range are made with the same quality ingredients but offer different healthier attributes such as low sugar and some contain less than 100 calories per serving.

“As a family business, we know the importance of an active lifestyle and providing parents with a range of options their kids will love.”

The launch of Irwin’s new Family Balance range is supported by an integrated marketing campaign including advertising, PR and social media.

Irwin’s Family Balance range includes Irwin’s Pancakes (240g), Irwin’s Potato Farls (360g), and Irwin’s Sliced Sodas (360g). The RRP for each product is £1 – £1.09.

For more information visit www.irwinsbakery.com.