JTI now top manufacturer in UK

JTI has said sustained investment in its brand, people and the trade has led to the company taking the lead in market share.

According to statistics in Nielsen’s Market Track December 2015 report, JTI now has a 42.4 per cent share of the £15 billion UK tobacco market, leading in sales volumes.

JTI said their portfolio of best-selling brands, including Sterling and Amber Leaf, represented an ever-increasing contribution to retailer tobacco sales.

The company said it was also continuing to invest in the trade through a combination of an award-winning sales force, merchandising solutions, JTI Advance, retailer engagement events, and a Customer Careline. It also offers a support package to help retailers maximise sales from tobacco.

Commenting on its new position at the top of UK Tobacco sales, JTI’s UK managing director Daniel Sciamma said: “JTI’s investment in its brands, people and the trade has been backed up by great partnerships, and on reaching this significant landmark JTI would especially like to thank our trade partners for their support in making this happen.

“At a time when there are new challenges and further restrictions due to come into force later this year, having the momentum behind our brands and becoming the number one tobacco manufacturer is very well timed for those customers who continue to partner with JTI.”

For more information, call the JTI Customer Careline on 0800 163 503. Retailers can also visit www.jtiadvance.co.uk for further information, support and guidance on tobacco retailing.

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