Marlboro launches high-speed promotion

A promotion by Marlboro will see retailers visiting selected Dhamecha and Bestway wholesalers get first-hand experience with one of the world’s finest motor racing brands, Ducati.

The promotion will see a Ducati bike in-depot from August 3 for five days to drive awareness of two Philip Morris deals.

Deal one is ‘Buy five outers of PMP and receive £15 off’ trade offer, of which one outer must be Marlboro Touch.

The second deal is ‘Buy one outer of 12.5g Marlboro Gold Roll Your Own and receive £5 off’. This follows a successful trade campaign using a Ferrari in Dhamecha Hayes and Bestway Abbey road depot last month (pictured).

Marlboro Touch, previously known as Marlboro Gold Touch, now has a soft touch pack and firm filter keeping the consistency with the rest of the Marlboro range.

The firm filter allows adult smokers a cleaner way to stub out their cigarette, as well as adding an overall feeling of quality, without having an impact upon taste.

Marlboro Touch offers one of the highest Profit on Return (POR) rates in its price segment.

Marlboro Gold Original rolling tobacco, which uses the finest tobacco available and is presented in a premium quality tactile pouch, triple layered for freshness, has a 12 per cent POR, which according to Philip Morris makes it a must-stock item for the trade.

Tobacco retailers who participate in the promotion will be entered into a draw to win Moto GP tickets. There will also be instant prizes to win.

“These Marlboro products have excellent PORs for the retailer and the high speed promotion will stand out to customers with a great offer on product and the chance to win a once in a lifetime prize,” said Jerry Margolis PM sales director.