New dimension to Nisa distribution

New dimension to Nisa distribution

In a first for the wholesale sector, Nisa has had 68 of its new distribution fleet decorated with full side liveries advertising the Heritage own-label range in a series of 3D designs.

The imagery takes advantage of dull designs by some competitor groups with the aim of driving consumer engagement with the Heritage range.

A simultaneous social media campaign is asking consumers to tweet photos of the lively lorries with #ISpyHeritage, followed by where the vehicle was seen or to post the image via Facebook showing the same.

The competition was also promoted via the Nisa consumer website – www.nisalocally.co.uk.

Nisa's burger-inspired 3D truck livery
Nisa’s burger-inspired 3D truck livery

“We’re really proud of our Heritage own label range and so it is fitting that we now have such fantastic, stand out lorry side advertising to help get the message out about the quality of the products and the fun we have creating them,” said Erin May, Heritage brand manager at Nisa.

“The Heritage range is one of Nisa’s key USPs, offering a three tier own label solution, which is suitable for both symbol retailers and those trading through Nisa’s independent and specialist business unit. We hope 2016 will prove a successful year for Heritage, with a big push to drive brand awareness and sales.”