New National Lottery game offers opportunities galore for retailers

National Lottery Set For Life

Special Set For Life retailer incentives are on offer to support launch activity around the new game.

Draws will take place on Monday and Thursday, meaning every week day will now see players going into retailers to buy National Lottery tickets

Camelot’s retail partners can expect big things from The National Lottery’s new draw-based game, Set For Life, which launches this week with a top prize of £10,000 every month for 30 years.

Attracting both experience-seekers and those looking to plan for the future, the game promises to appeal to a wide range of people, including millennials – providing a huge opportunity for National Lottery retailers to increase footfall and, ultimately, boost their bottom lines.

To maximise sales and spark interest from players, retailers should have the new Set For Life POS ready for when tickets go on sale Friday, March 15. The first Set For Life draw takes place on Monday, March 18.

National Lottery Set For Life 2

The launch of a new draw-based National Lottery game is always special. So, to mark the big occasion, there are some fantastic incentives available to retailers.

Camelot is offering its retail partners the chance to win an incredible £1,000 a month for an entire year, simply by answering two questions before Friday, March 15. In addition, from now to April 5, retailers can earn £10 by uploading a photo of the new Set For Life POS. Full details of both incentives are available at

Along with supplying new POS to its 44,000 retailers, Camelot is supporting the launch of Set For Life with its new ad campaign ‘Make every month amazing’, featuring TV, Print and Social Media advertising to drive ticket sales – and players through the doors of National Lottery retailers.

Camelot’s Retail Director, Duncan Malyon, said: “Set For Life offers National Lottery players something completely new and meets a different set of consumer needs, especially among younger people. It’s a great addition to our range of games and means that we now have a portfolio that offers something for everyone. We think players will be really excited by Set For Life – and that’s great news for our retail partners, sales and, most importantly, returns to Good Causes.”


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