Northern Ireland fuel review 2018

Tackling future challenges in the NI Fuel industry

The latest summary of the forecourt market by Experian Catalist UK shows mixed results for the sector in Northern Ireland. With some figures decreasing and others on the rise, Neighbourhood Retailer looks at the factors behind this growth, and what these figures could mean for the future of the industry in 2019 and beyond.

The number of open sites in Northern Ireland saw a drop in 2018, from 572 last year to 559. Although the number of company-owned forecourts has risen, 18 sites owned by independent retailers have been closed. The number of sites owned by hypermarkets has remained the same.

However, despite these closures, experian catalyst researcher Arthur Renshaw says has actually had a positive impact on the industry.

“The problem is that Northern Ireland has a lot of small, unbranded petrol stations that are not sustainable. There are too many, and so a lot of them have had to close. But this has not had a negative affect on the quality of the network. It anything, the quality of the network has increased because other bigger oil companies are thriving as a result.”

The table below sets out this information alongside further data on market shares and fuel volumes sold in 2018:

Ownership

 

Number of open sites Average volume per site (kl p.a.) % Market share MF volume % Outlet share Effectiveness
COMPANY 54 2,015 11.7 9.7 1.21
DEALER 466 1,152 57.6 83.4 0.69
HYPERMARKET 39 7,362 30.8 7.0 4.41
           
TOTAL 559 1,669      

 Maxol still remain the market leader, with a 16.2 per cent of the market fuel market. However, the company has seen a 0.3 per cent decrease from last year with one less open site. One of the biggest changes to this year’s fuel market is the taking over of Topaz’s sites by Circle K. In April the company bought over Topaz’s 48 forecourts as well as adding on another one of their own – ending the year with a total of 49.

Emo opened 4 new sites, experiencing a market share increase to 2.9 per cent. Solo and Star also have both added on another 3 sites to their total last year, with an increased market share to 5.3 and 5.1 per cent. On the other hand, Food Store and Texaco both saw figures drop with the closure of two sites.

This information along with data on market share by outlet numbers is contained in the table below:

Brand

 

 

Number of open sites Average MF volume per site (kl p.a.) % Market share MF volume % Outlet share Effectiveness
MAXOL 97 1,561 16.2 17.4 0.94
TESCO 19 7,158 14.6 3.4 4.29
BP 45 2,500 12.1 8.1 1.50
CIRCLE K 49 1,685 8.8 8.8 1.01
SAINSBURYS 9 8,600 8.3 1.6 5.15
ASDA 10 7,120 7.6 1.8 4.27
UNBRANDED 111 459 5.5 19.9 0.27
TEXACO 35 1,421 5.3 6.3 0.85
SOLO 61 804 5.3 10.9 0.48
STAR 38 1,242 5.1 6.8 0.74
MINOR BRAND 42 1,056 4.8 7.5 0.63
EMO 24 1,127 2.9 4.3 0.68
APPLEGREEN 6 4,000 2.6 1.1 2.40
FOOD STORE 12 583 0.8 2.1 0.35
CO-OP 1 2,500 0.3 0.2 1.50
           
TOTAL 559 1,669          

 Forecourt convenient stores across Ireland continue to lead the way in modern design, up to date technology, and adaption to the contemporary food industry. It’s a sector in which we compare favourably with any other region in Europe.

Expert Arthur Renshaw says: “Northern Ireland is pushing the boundaries, and is now ahead of the rest of the United Kingdom in the overall quality of their forecourts. This is largely a result of the development of their convenience stores.”

The table below shows the percentage of NI sites by brands that include a shop and car wash:

Brand

 

Number of Open Sites

 

% Sites with Shop

 

% Sites with Car Wash

 

APPLEGREEN 6 100 0
ASDA 10 60 50
BP 45 100 67
EMO 24 100 38
CIRCLE K 49 100 31
CO-OP 1 100 0
FOOD STORE 12 100 50
MAXOL 97 89 59
MINOR BRAND 42 67 17
SAINSBURYS 9 100 78
SOLO 61 90 38
STAR 38 100 45
TESCO 19 100 47
TEXACO 35 97 49
UNBRANDED 111 54 17
       

Leave a Reply

Your email address will not be published. Required fields are marked *