Poole’s SuperValu, Dromore scoop top industry award
SuperValu Dromore store owner, Eddie Poole along with wife Meena, collect the Best Shop Layout Award from Matt Goddard of award sponsor PepsiCo (left) and host Kevin Threlfall (right) at the recent Independent Achievers Academy Awards in London. Pic Credit: Independent Achievers Academy
Poole’s SuperValu, Dromore has been named Best Shop Layout at the prestigious Independent Achievers Academy (IAA) Awards.
The awards, which took place in London recently, recognised the top performing retailers across the UK including SuperValu Dromore’s store owner Eddie Poole.
The Best Shop Layout was awarded to Eddie for re-arranging his shop to make it feel fresh and spacious, allowing customers to shop much easier and improving signage to guide shoppers.
The store has also benefitted from curved aisles, to make the Off-Licence more appealing with barrel displays to help promote current offers while the coffee machine and bakery provides the inviting aroma to customers of freshly brewed coffee and baked bread.
Eddie Poole has previously gained success at these celebrated industry awards with his SuperValu Moira store named the UK’s Best Shop in 2013 and picking up the Effective Ranging award in 2014.
Speaking of his win, Eddie Poole said: “This is a fantastic achievement for SuperValu Dromore to pick up this award. The changes made to the store have really benefited our customer’s ease of shopping and this has been reflected in our sales.
“We are delighted to be recognised at a national level and this is testament to the hard work myself, the staff and my son and store manager, Jamie puts into the business on a daily basis.”
Nigel Maxwell, SuperValu Sales Director said: “Congratulations to Eddie and Jamie Poole and the staff of SuperValu Dromore on being awarded Best Shop Layout at the IAA Awards. This award reflects the continued hard work the team put in to ensuring their customers receive the best convenience shopping experience.”
The IAA, promoted by retail experts Newtrade, is a leading business development programme that develops independent convenience stores and rewards best practice every year.
Nick Shanagher, managing director of Newtrade said: “Convenience stores have changed significantly in the past decade and retailers like Eddie Poole have played an important part in boosting local economies.
“Ten years ago we were right to launch the IAA to recognise independent retailers. Together with thousands of others, stores like Poole’s SuperValu Dromore have provided a brilliant service to their local shoppers. By working with the IAA they will continue to access best practice from retailer to retailer and from supplier to retailer.”
