Re-releasing the Boost

Giving something back to its loyal consumers and supporting independent retailers, Northern Ireland’s number one soft drink*, Boost Drinks is kick-starting the summer with a new marketing campaign, giving NI soft drink lovers the chance to win thousands of pounds.

This new national Release the Boost campaign will run through the summer to drive brand awareness, engage consumer audiences and amplify the Boost brand with a core message of “Our favourite so it is.”

Boost has launched a microsite (WinWithBoost.com) giving people the chance to win £1,000 every week for six weeks up until the end of July. There will also be a series of other social media competitions featuring a partnership with popular comic Colin Geddis and offering a variety of prizes including vouchers for Jungle NI and We Are Vertigo.

The new campaign will also extend to Boost’s trade audiences with a new range of POS for support in store.

Simon Gray, founder and managing director of Boost Drinks comments: “A massive 11.2M units of Boost were sold in Northern Ireland in 2016 alone. People drink more Boost here in Northern Ireland than any other soft drink. And to celebrate this fact, we have launched our biggest ever campaign in NI as we want to give something back to our loyal consumers, while supporting our independent retailers.”

Above the line advertising, PR and social media will also be in place to support all of the activity.

For more information on Boost visit www.boostdrinks.com/trade.

*in the independent sector.

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