Strathmore Celebrates Glasgow 2014

Strathmore Celebrates Glasgow 2014

Strathmore, the Official Water of next year’s Commonwealth Games, is launching a range of special packs to celebrate the brand’s association with Glasgow 2014.

Adrian Troy, head of marketing at AG Barr said: “Water is the fastest growing category in Soft Drinks at +12 per cent and AG Barr will be helping retailers take advantage of this growth by taking Strathmore’s profile to a new level.”

All packs in the range will feature specially developed Glasgow 2014 graphics which reflect the visual theme of the game. The packs will also feature the DO MORE with

Strathmore campaign strapline which will be launched in the run up to the Games, and will focus on inspiring people to get involved in physical activity.

Troy continues: “As the Official Water of Glasgow 2014, Strathmore will be on the field of play in every Games venue, refreshing and hydrating athletes. It will be seen by millions of consumers UK wide.

“This makes 2014 a game changing year for Strathmore and we will be investing in a heavyweight consumer marketing plan to maximise this awareness. Retailers across the UK should ensure they include this must-stock brand on their fixture to maximise the Commonwealth Games profit opportunity.”