Supervalu aims to raise £100,000 for Action Cancer

SuperValu stores across Northern Ireland are aiming to raise £100,000 for local charity, Action Cancer.

Throughout December, a variety of festive activities will be hosted throughout 33 SuperValu stores, encouraging customers to support the charity.

SuperValu customers can look forward to a variety of events including Mince Pie and Mulled Wine evenings, Christmas Party Food Tastings, in-store competition and ballots to win a number of Christmas related prizes.

There will also be something for the kids with Action Cancer’s Reindeer food sold in-store and Surprise Santa Letters will also be available to order for a small donation to the charity.

The festive fundraising month by SuperValu will go towards Action Cancer’s Big Bus, the mobile detection unit which the retail brand has been supporting since 2006. The Big Bus brings its services to over 220 locations throughout Northern Ireland with over 30,000 men and women using the facilities on board and carries out breast screening to over 1,000 women each month.

SuperValu brand manager Rory Sheridan said: “The season of goodwill is almost upon us and there is no better way to spread some festive cheer than helping SuperValu support Action Cancer and its Big Bus.

“SuperValu and its independent retailers have supported the Big Bus for nine years, providing £1.5 million of funding. This year we would like to encourage customers to continue this fantastic support, by making donations while enjoying the fun in-store activities and helping SuperValu reach its fundraising target.”

For further information go to www.supervalu.co.uk or visit SuperValu’s Facebook page www.facebook.com/SuperValuNI.