Supervalu launches exclusive Signature Tastes Range

SuperValu Signature Tastes

As the Christmas countdown gets underway SuperValu has unveiled its Signature Tastes range in stores across Northern Ireland.

The exciting new festive range of fresh, quality, delicious food including party foods and desserts, fresh meats, festive side dishes, cheeses and condiments is available in selected SuperValu stores across Northern Ireland.

The launch is supported by an integrated marketing campaign including radio, digital, outdoor, press advertising and in-store marketing, promoting the new Signature Tastes range.  Musgrave, owners of SuperValu and Centra, has committed to spending £120m on local food and drink here this year and have announced an increase of 24% in their festive ranges available in stores.

The SuperValu Signature Tastes range includes a delectable array of over 100 products that will take the stress out of festive entertaining. The range features hand-picked produce from some of the best producers on the island of Ireland; from the award-winning Signature Tastes Smoked Salmon to a 6-Month Matured Christmas pudding, Signature Tastes Comte Cheese and Signature Tastes Manchego Cheese – all of which picked up two stars at this year’s Great Taste Awards.

SuperValu Signature Tastes 2

©Press Eye/Darren Kidd

For the main event, SuperValu Signature Tastes Irish Hampshire Ham, Signature Taste Apricot and Cranberry stuffing and Signature Tastes cranberry sauce are just some of the products that can be used to create an effortless festive feast.

Adding to the merriment of the season, SuperValu has also curated a collection of hand-picked wines and spirits to complement the range.

Musgrave NI managing director, Michael McCormack, said: “We are proud to launch the new SuperValu Signature Tastes range, which offers a diverse range of fine produce, catering for the budding chef to those that are looking for quick and tasty options during the Christmas rush.

“Christmas is a key time for retailers and we’ve increased our festive food offering this year by 24%, to ensure our customers have everything they need for the perfect Christmas.”

Speaking at the launch of the range, SuperValu ambassador, chef Noel McMeel said: “I’ve tasted the range and I’m blown away by the quality. Whether you are cooking a fresh turkey dinner with all the trimmings from scratch, or looking for the perfect party food to impress at your festive soirees, the new SuperValu Signature Tastes range has everything you need to make Christmas Super.”

 

 

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