Supervalu retailers acquire prominent Co. Armagh store

Supervalu Fruitfield

Business as usual as local retailers, Neville & Phillip Woods, acquire FruitField Eurospar and begin rebrand to Supervalu

Ownership of the store on the Portadown Road in Richhill, Co. Armagh, will transfer from one leading local retail family to another. Over the next few months the store, formerly owned by the Reid family, will be transformed into a Supervalu store under the guidance of the Woods family, who also own Supervalu stores in Tandragee and Richill and a Centra store on Dobbin Road in Portadown.

The Reids have owned FruitField for over 20 years and in 2014 redeveloped the site into the modern complex it is today. Under the new ownership, the contemporary 8000sq ft store will be further developed in the coming months. The new and improved store will benefit from an enhanced product range and store layout, including an expanded fresh fruit and vegetable offering, alongside an extended food-to-go section, Frank and Honest gourmet coffee and a free to use ATM.

 “We are proud to have developed the business over the last 20 years into a strong, community store and we’re pleased to pass the baton on to another leading family business, who, we have no doubt will build on these strong foundations, with their ambitious plans for the future,” said former owner, Eric Reid

Philip Woods added: We are excited to take on this site and to continue to build on the great service delivered by Eric and family.  Over the coming months we will work to redevelop the store in line with the SuperValu identity. It will be business as usual for the staff and our local suppliers as we build on the retail credentials of FruitField.”

Meanwhile Nigel Maxwell, sales director for Supervalu NI says Musgrave are proud to support the acquisition.

“As part of our ambition to lead on foodmarket convenience in Northern Ireland, we are actively seeking out opportunities for new stores for our SuperValu, Centra and Mace brands across Northern Ireland,” he added.

Featured image slider – Pictured L-R: Supervalu retailer, Phillip Woods; Nigel Maxwell, Supervalu sales director; and Supervalu Neville Woods outside the newly rebranded Supervalu Fruitfield in Richhill, Co. Armagh.

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