Today’s Express wins big with Boost

Today’s Express store has received a £1,000 cash prizes from Boost Drinks. The Belfast store, situated on North Queen Street, was awarded the prize as part of the drinks manufacturers’ latest marketing initiative. The store is a customer of Today’s member wholesaler Savage and Whitten.

Today’s Group symbol retailers John and Suzanne Bassett were presented with the prize on Friday October 20 by the Boost Drinks team and founder Simon Gray.

Boost’s newest marketing initiative is geared towards driving sales of its 500ml PET bottles. As part of its latest campaign, the company is set to grant £25,000 worth of prizes and vouchers to both retailers and customers.

Today’s Express is the first of 12 retailers that will be awarded a cash prize by Boost in the coming weeks, with the final prize draw taking place on December 15.

The Today’s Group is the UK’s largest buying group, with a purchasing power of £5.7bn. The group, which operates across the retail and foodservice sectors, currently boasts over 150 wholesale members as well as 434 symbol group retailers.

The image above shows the staff of Today’s Express posing with their certificate