TV campaign for Rustlers

Kepak Convenience Foods is investing a record £1.5 million in a new national TV campaign for Rustlers, the UK’s number one micro-snacking brand*1.

The new 30-second commercial, which spearheads the next chapter in the £78 million*1 brand’s evolution, is headlined ‘Satisfy Your Hunger Monkey’ and will be supported by a significant social media campaign.

John Armstrong, Kepak Convenience Foods’ marketing director, says the commercial ‘breaks new ground’ for Rustlers, both in terms of content and brand positioning.

“In the past we’ve used TV adverts to show how Rustlers can help people to refuel effortlessly; this time we’re showing how, when people are hungry, Rustlers hits the spot, delivering true satisfaction.

“In line with the brand’s maturing profile, the commercial targets 16 to 34-year-old men and women rather than the previous 16 to 24-year-old lads.”

The commercial will be screened during peak-time on traditional TV, Catch up TV, Video on Demand (YouTube) and Mobile (In-app adverts).

Call 01772 688300 or visit www.kepaktrade.co.uk