White’s Speedicook is NI Favourite

White’s, Northern Ireland’s porridge and oat cereal producer, is celebrating after Speedicook Porridge Oats came top in a recent blind taste test of four leading porridge oat cereals held in Northern Ireland.

Of those sampled, 60 per cent rated the taste of White’s Speedicook porridge oats as either ‘excellent’ or ‘very good’ compared to 29 per cent for the second most popular sample.

The results were announced at a breakfast morning in Belfast recently as White’s celebrated the return of Farmhouse Breakfast Week (January 26th – February 1st 2014), the annual celebration championing the importance of breakfast which is run by the Home-Grown Cereals Authority (HGCA).

James Mathers, general manager at White’s Oats, says that White’s has been manufacturing quality porridge oats since 1841 and that over this time, it has has continually invested and improved its product range:

“I’m delighted that White’s Speedicook Porridge has come out as a clear favourite among consumers in Northern Ireland,” he added. “We have an enviable record in producing great-tasting porridge oats which has been recognised by the numerous Great Taste Awards we’ve received from organisations such as the Guild of Fine Food.”

As part of the event, local celebrity chef Paula McIntyre demonstrated a number of bespoke oat recipes developed specially for White’s.

Commenting, she said: “Porridge remains one of the easiest and most delicious ways to start the day and you can enjoy great variety with it too. There are so many different toppings to enjoy, like a drizzling of honey, or a dusting of cinnamon or a handful of blueberries to name just a few.”

 

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