In a new-style direct marketing approach, retailers have been sent a mini tea break in a box comprising a Fairtrade teabag and a packet of biscuits along with a QR code linking to a video featuring Nisa partners who are reaping the rewards in the category.

In a short film, the retailers from Earl Shilton, Leicestershire and Hitchin in Hertfordshire share their success stories, taking partners through what they did to increase biscuits sales in their stores.

Of the eight stores who ran the Better Biscuits Initiative in conjunction with Pladis Global, the uplift ranged from eight to 24% through simple re-merchandising steps to existing fixtures and ensuring the right products were on sale.

The marketing also shares planograms with Nisa partners that can be downloaded for use in their own stores.

Gagandeep Singh in Hitchin said: “My sales have gone up eight per cent compared to the year before, that’s £1,600 extra in my pocket, by doing nothing extra.”

And in Earl Shilton, Harpreet Dhami has seen profits increase by about 15%.

She said: “We would recommend the planograms to other stores because it does really help with sales.”

Caroline Rose, Category Controller Wholesale at Nisa, said: “Following the brilliant results from the trial, my advice is to download the Better Biscuits planogram.”

She also urged partners to share their own success stories to help other Nisa partners see the benefits of implementing the Better Biscuits initiative.

The video is available on YouTube: https://www.youtube.com/watch?v=aPHDoQFl2eo

The post Brewing up sales for retailers first appeared on Neighbourhood Retailer.

One of the world’s leading snacking companies, pladis, has launched a trial with a selection of Nisa stores to increase sales and help maximise their biscuit fixture through range optimisation and merchandising recommendations.

Better Biscuits

The Better Biscuits initiative is running across eight Nisa stores for eight weeks throughout July and August.

Claire Parker, Marketing Manager for Category Growth Wholesale said: “Biscuits is an important category in convenience with the largest penetration across all snacking categories and bought by 99% of households. It also has the highest frequency within snacking, bought almost 10% more often than chocolate, confectionery and crisps.” *

The trial, which is now live, will see new planograms implemented alongside refreshed ranges with results carefully analysed over the course of the two months.

Store managers will feed back, and any learnings will be shared to help other Nisa partners benefit from any trial successes.

pladis

Claire added: “The team at pladis is incredibly knowledgeable and a joy to work with. They have taken time to really understand our business and worked closely with us to ensure that our Co-op branded offering is correctly represented within the category and that any local lines which are important to an individual store are included in the planograms.”

Charlotte Prain at pladis said: “Partnering up with Nisa to trial the new Better Biscuits category initiatives and recommendations for 2021 has been fantastic.

After a tough year, the 5 Steps to Better Biscuits will help retailers to get back to basics, with range recommendations for the best-selling biscuits, optimised planogram layouts by fixture size and location, and tips and tricks to help drive category sales.”

The post Nisa launch new initiative to bump up biscuit sales first appeared on Neighbourhood Retailer.