Ice cream remains an incredibly popular purchase for Northern Ireland consumers, indeed 91.4% of households here purchased ice cream up to week ending 18^th February 2024 (Kantar), only marginally down on 93% in 2022.

Widely considered a tasty treat, ice cream has only grown in popularity as it becomes increasingly used in desserts. First invented in China almost 4000 years ago, vanilla remains the most popular flavour, although with hundreds of flavours now available, there really is something for everyone.

Such is the demand for top-quality, delicious local ice cream (on average ice cream has been bought 15.5 times across 2024, Kantar), that it has become a key industry in the province with several producers making their mark.

Big Night In occasions are as important as ever, providing retailers an opportunity to drive their sales at a time when consumers are still feeling the impact of the cost-of-living crisis, so treats at home are a key driver.

Research conducted by Haagen-Dazs revealed that one in three shoppers were hosting a big night in occasion on a weekly basis, and 60% of consumers were planning to choose ice cream for a movie night at home.

One of the top five most impulsive categories, luxury ice cream can provide great sales in-store, so visibility is key for freezers, maximising space with year-round growth drivers.

With exciting NPD in ice cream, retailers and consumers alike can be guaranteed a cool few months ahead.

CHECK OUT THE FULL ICE CREAM FEATURE IN THE FEBRUARY-MARCH ISSUE OF NEIGHBOURHOOD RETAILER HERE

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The new deal, which saves shoppers up to £9.55 off the RRP, landed in Nisa stores earlier this week and will be available right up until the end of the month.

It comprises two pizzas, either Co-op Stonebaked Margherita 320g or Co-op Stonebaked Pepperoni Pizza 327g – or one of each – and either Budweiser, 4x300ml, Bud Light, 4x300ml, or Budweiser 0%, 4x330ml, all for just £5. As a non-licensed alternative, a selection of Coca-Cola variants are also available.

Laura Gomersal, Head of Marketing at Nisa said: “Big Night In and other at home occasions continue to grow in popularity, as highlighted by the record breaking viewing figures from the recent Euro Women’s final, with shoppers cutting back on out of home spending due to economic uncertainty.

“Pizza and beer is one of those classic combinations that feels like a real treat and with research revealing that 65% of adults in the UK are eating out less in an attempt to reduce costs, we are confident the promotion will be a key sales driver for our retailers during August.”

Nisa retailers can emphasise the fantastic £9.55 saving to their budgeting customers with help from a summer-themed consumer leaflet, digital support, and a point of sale mini kit.

“The products included as part of the Big Deal are perfect for catering to the summer bank holiday weekend. However, as plans are often spontaneous due to the weather, retailers should expect an influx of shoppers as the long weekend draws closer,” Gomersal said.

Promotion ends on 30^th August.

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The promotion includes offers on meal solutions, confectionery and snacking lines as well as some accompanying tipples, ensuring there’s something to cater for everyone.

Featured as part of the Big Night In event is a new £5 deal exclusive to Nisa and sure to tempt shoppers’ tastebuds, comprising two Co-op pizzas – the Co-op Big Five Cheese Classic Crust and Classic Crust Cheeseburger Pizza – paired with Co-op Skinny Fries 250g, all for £5; a saving of £7.50 off the RRP.

Shoppers can also enjoy great deals on movie night snacks, including Butterkist Crunchy Toffee Popcorn 170g for £1.25, Co-op Irresistible Salted Caramel Ice Cream 500ml for £3.75, Ben & Jerry’s Oh My! Banoffee Pie 427ml for £3.50 and Co-op Brownie and Brookie Bite Tubs at 2 for £4.

Also included in the promotion are refreshing offers such as Heineken 4 x 330ml for £4.75 or Heineken 0.0 Alcohol Free 6 x 330ml for £4, Adeletto Prosecco 75cl for £7 and 19 Crimes 75cl for just £7.50. And shoppers can pick up Peroni Nastro Azzurro 12 x 330ml for £3 less than the RRP at just £13, or Coca-Cola 4 x 330ml at £2.25, better than half price.

The Big Night In event is in stores now until 8^th March, with offers promoted online via Nisa’s website and social media channels, alongside Nisa’s consumer leaflets and supporting POS to draw the attention of shoppers.

Laura O’Hearne, Promotions Manager at Nisa, said: “As shoppers look for ways to treat friends, family and themselves for less, a Big Night In is the perfect solution and our promotion provides an inviting and cost-effective way to enjoy those cosy evenings and weekends at home.

“Our two Co-op Pizzas and Fries for £5 deal offers a fantastic saving, which will prove appealing to shoppers looking for that perfect weekend treat meal, and the wide range of accompanying offers available on confectionery, snacking lines and drinks will provide Nisa retailers the opportunity to drive further basket spend and sales.”

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As the colder, darker evenings draw in, Nisa retailers are preparing for an increase in big night in shopper missions with offers on a wide range of food and drink sure to cater for everyone.

Shoppers can enjoy great deals including Doritos Tangy Cheese, Chilli Heatwave or Cool Original 150g for just 89p, better than half price, a variety of Galaxy Fusions 100g bars at £1.50, KitKat 2 Finger 9-pack in Milk or Orange at £1.50 and Pepsi, Pepsi Max and Pepsi Max Cherry 2l for just £1.50.

Sweet share bags

Sweet share bags will be incorporated into the deal with competitive prices on treats including Maynards Bassetts Fizzy Fish, Tangy Wine Gums and Jelly Babies, and Nestlé Munchies Cookie Dough Pouch and Milkybar Giant Buttons Sharing Pouch – all available for just £1 each.

The Big Night In event is in stores now until 2^nd November, supported by themed POS to grab the attention of shoppers and also featured on Nisa’s consumer leaflets.

In addition, offers will be promoted online via Nisa’s website and social media channels, alongside a number of delicious Big Night In-themed recipes to provide shoppers with meal inspiration.

Laura O’Hearne, Promotions Manager at Nisa, said: “As the evenings draw in and colder weather arrives, shoppers will be spending more time at home and enjoying a night in front of the TV.

“Retailers can make the most of this opportunity by offering a good mix of promotions on food and drink to enable them to enjoy a big night in with family and friends, and increase basket spend by ensuring categories such as confectionery pouches, sharing crisp bags and share size soft drinks are given prominent placing in store with the relevant POS to disrupt and inspire shoppers.”

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