CEO Brian Donaldson confirmed a strong company performance for 2021, underpinned by unusual contributory factors including the proliferation of staycations and people working from home.

Continuing its investment in Northern Ireland, Maxol is set to open their first dedicated Electric Vehicle (EV) hub at Maxol Kinnegar in Holywood, County Down.

The hub will open on Monday 5^th December and features five high-speed chargers servicing up to six vehicles at any one time.

“Maxol is committed to supporting the move to EV with destination service stations that fulfil all customer fuel needs,” said Brian.

“Our EV strategy is to roll out EV services gradually and to be site-specific to meet demand where it is most needed. Over the summer we began trialling cutting-edge technology at Townparks in Antrim, which will create the blueprint for forecourt developments across our network.”

At a media briefing, Brian pointed out the company is “investing heavily to get the power required” to the Maxol Kinnegar site.

“The conversion rate of getting people into shops in the key part,” he added. “This is a challenge we have to overcome and how we incentivise our loyalty users.”

Maxol is a leading Irish, family-owned forecourt and convenience retailer and newly-released figures for the company for 2021 show a profit before exceptional items of €26.9M, an increase of 57% on 2020 (€17.1M).

They currently have 242 service stations across the island of Ireland, employing more than 80 people directly and more than 1000 indirectly.

Brian acknowledged that 2023 will present a more challenging business environment with the big issue of energy costs remaining a priority for households and businesses alike.

“I believe that the real impact will be felt after Christmas. People will be more cautious as household budgets become squeezed, which will result in reduced consumer spend at the tills. This is where technology can play a role and we are likely to see an uptake in Maxol Loyalty App members seeking out special offers and rewards, such as a free ROSA coffee or car wash.

“So, we are heading into 2023 with a resilient business model backed by a major investment plan, but with a strong degree of caution knowing that next year is unlikely to mirror the performance seen in 2021/2022.”

The post Maxol announces €100M investment programme as part of new growth strategy first appeared on Neighbourhood Retailer.

As well as a fresh and reinvigorated look on the forecourt, A26 Tannaghmore is one of the first Maxol sites to offer Premium fuel which will provide customers with a more environmentally friendly fuel choice and fewer pollutants. The roll out of Premium Fuel is central to Maxol’s wider carbon offset programme that aims to support a number of green initiatives both locally and globally.

New look, new feel

Instore, customers can enjoy a new look and feel and an extended offer in the food-to-go range. The new Spar Daily Deli provides a range of delicious hot and cold food options, including fresh sandwiches, wedges, chicken from the self-service chicken bar and also vegetarian options. Abrakebabra has also introduced a new menu focused on providing great taste and value for families. Customers can also grab a luxury coffee from the newly installed Barista Bar and Henderson Food Service’s Award-Winning Bean to Cup Coffee to Go concept or at the purpose-built Ground Espresso Bar with an increased range of hot drinks and sweet treats.

Expanded range

Maxol has expanded its grocery and convenience range as it continues to transition from a fuel brand to a convenience food service brand which also sells fuel. The SPAR grocery section has been extended to offer over 200 new chilled products and 400 new, fresh, and locally sourced grocery lines, providing customers with greater choice and convenience.

Speaking about the investment, Brian Donaldson, CEO of The Maxol Group said: “We are delighted that the investment at A26 Tannaghmore will allow us to continue serving our customers to the highest possible standard. This is our largest site in Northern Ireland and the continuous improvements we have made ensures that it sets the standard in retail innovation, providing customers with the very best forecourt and in-store experience.”

Operations Manager of Aramark Ireland and licensee of Maxol A26 Tannaghmore, Mark Cribbin, said: “We are delighted with the development of A26 Tannaghmore, the changes have been very well received by our valued and loyal customers. These improvements will enable us to provide our customers with a modern, convenient, high quality in store experience and the team and I are excited to welcome everyone in.”

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Pictured (l-r) Kevin Paterson Maxol Retail Manager NI and Brian Donaldson, CEO of The Maxol Group at the newly refurbished A26 Tannaghmore Service Station in Antrim.

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Pictured (l-r) Kevin Paterson Maxol Retail Manager NI and Brian Donaldson, CEO of The Maxol Group at the newly refurbished A26 Tannaghmore Service Station in Antrim. As well as a fresh look on the forecourt, A26 Tannaghmore is one of the first Maxol sites to offer Premium fuel which will provide customers with a more environmentally friendly fuel choice and fewer pollutants. Instore, customers can enjoy a new look and feel and an extended offer in the food-to-go range. Maxol has expanded its grocery and convenience range as it continues to transition from a fuel brand to a convenience food service brand that also sells fuel.

The post Maxol completes £120,000 investment at A26 Tannaghmore first appeared on Neighbourhood Retailer.