The snack company enlisted the help of Northern Ireland drag artist Trudy Scrumptious to launch the campaign locally. The nut brand hopes that using humour will make it easier for men to talk about what is a serious health risk.

Ricky Watts, KP Snacks NI Business Account Manager, said: “We are extremely proud to be working with Movember to help raise awareness of testicular cancer and encourage as many men as possible to check themselves for irregularities. KP is the UK’s most loved and well-known nut brand, so we chose to use our brand profile to reach as many people as possible with this very important message.

“In the UK around 2,300 people are diagnosed with testicular cancer every year and a third of people do not check for lumps and bumps once a month as recommended. It is for these reasons we at KP are immensely proud to be partnering with Movember to champion ‘checking your nuts’.

Humour

“We hope that the fabulous Trudy Scrumptious will help us break through the stigma surrounding this life-threatening condition by using a little humour and get men talking.

“It’s so important to know that if detected early testicular cancer has a 95% chance survival rate and ultimately, we want to help save lives, so our message is for men to check your nuts today, don’t hesitate, and friends and relatives please encourage the men in your lives to do the same,” Ricky said.

KP’s new UK-wide campaign features a video of RuPaul’s Drag Race UK winner, The Vivienne, who can be seen bursting into a changing room full of footballers advising them to check their nuts for anything unusual, as the best place to do this is after a warm bath or shower.

The national campaign also features ex Love Island star Chris Hughes.

“Chris is pictured in a bathtub full of KP Nuts, as the bath or shower is the perfect place for men to check their nuts.  This is because the warmth of the water softens the skin thus making it easier to feel anything unusual. One minute is all it takes, whatever you call them, check them and see your doctor straight away if anything doesn’t seem right,” Ricky said.

For more information visit www.kpsnacks.com and www.movember.com.

CAPTION: Ricky Watts and John Baxter of KP Snacks NI join forces with NI drag artist Trudy Scrumptious in support of Movember, to raise awareness of testicular cancer and encourage as many men as possible to check themselves for irregularities.

The post KP Snacks urges NI men to ‘check your nuts’ first appeared on Neighbourhood Retailer.

KP Nuts will use its brand awareness and equity to get more people talking about testicular cancer – the most common form of cancer amongst young men.

KP Nuts is the number one brand in nuts, more than six times bigger than the nearest branded competitor. A classic British brand, KP Nuts originally launched in 1953 and is now worth £73.1m RSV and growing in value +14.2%.

As testicular cancer can be a taboo subject, the campaign will use comedy to encourage men to open up and raise awareness of the importance of checking their nuts, using nut jokes and puns to break the ice. Actor, singer, and model, Will Mellor will feature as the KP Nuts campaign ambassador. The jokes will feature in a KP Nuts online guide and videos which endeavours to help men and women start conversations with loved ones about testicular cancer.

It’s reported that 33% of men do not check themselves for lumps and bumps as recommended once a month, with 9% saying they have never actually checked. Around 2,300 men are diagnosed with testicular cancer each year in the UK. The number of cases of testicular cancer diagnosed has roughly doubled since the mid-1970s – now more than ever we should be talking about this health crisis.

Jenny Blanco Barcia, KP Nuts Marketing Manager says, “KP Nuts is the UK’s most well-known and best loved nut brand.  We want to use our brand awareness to help raise awareness of testicular and get people talking about it. Men up and down the country are opening a packet of KP Nuts over a beer….this is the perfect opportunity to share nut jokes and break down taboos with comedy.

“We are extremely proud to be working alongside Movember. Testicular cancer is the most common form of cancer in young men but there can be a stigma attached to talking about it.  If caught early, there is a 95% chance of survival. This campaign aims to educate young men on the importance of checking their nuts, and we encourage our consumers and retail partners to do just that.”

The post KP Snacks Supports Movember Campaign first appeared on Neighbourhood Retailer.