The roadshow saw Moy Park employees at the company’s headquarters in Craigavon treated to a day of food, freebies and fun with special competitions and giveaways, as well as an all-important lunch, featuring Moy Park branded products.

Ellen Wright, Senior Brand Marketing Manager at Moy Park, said “The Good Food Road show has been well received now at both Craigavon and Dungannon and we can’t wait to continue the Good Food Road show by visiting the Ballymena site in November to thank our employees for all their hard work on our Moy Park branded products – bringing them to our stores and dinner tables across the UK and Ireland.

“We are very proud of the Moy Park brand and the quality of products within the range. The Good Food Roadshow gives us the perfect chance to show our appreciation and give back.

“There was something for everyone to try, from Chicken wraps to the new Buttermilk Chicken Burgers and tempura chicken stir fry.”

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Elizabeth Adair, Ireland Commercial Manager at Moy Park, explains the benefits of this Partnership: “This is fantastic news for the Moy Park brand. Working in collaboration with the Pilgrim’s Food Masters direct to store team will give us greater shelf presence and increased distribution across Northern Ireland.

“We will launch 17 lines from across the Moy Park branded range, including the new Moy Park Ultimate Garlic Kiev, Buttermilk Burger and Tempura Mini Fillets.”

Oswaldo Quiros, Commercial Director for Pilgrim’s Food Masters, added: “We are really excited about adding the Moy Park brand to our direct to store offering. Distribution of a branded chicken range will really complement the suite of products we already distribute across NI.

“We have fantastic relationships with retailers in Northern Ireland supplying Denny and other well-known brands and this addition will strengthen our offering of leading brands to our customers.”

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The range features three lines – whole breast Chicken Kievs with creamy garlic butter, Tempura Chicken Mini Fillets and Buttermilk Burgers coated in a pepper breadcrumb.

Moy Park has supplied Ocado since 2008 with both own label products and the Moy Park chicken brand.

Ellen Wright, Senior Brand Marketing Manager at Moy Park said: “We are thrilled to strengthen our relationship with Ocado and bring these new branded coated products to consumers across the UK.

“As a market leading brand with over 75 years of expertise, we recognise the need to develop new products in line with consumer trends.

“This range, which uses 100% British chicken will allow consumers to enjoy restaurant style coated chicken in their own homes. Our product development team has taken inspiration from recent trends in street food and combined them with traditional family favourites, such as mini fillets, kievs and chicken strips.”

Katie Cross, Poultry Buying Manager at Ocado, added: “These products are a great addition to our Added Value and Coated chicken range which we have seen become increasingly popular, especially over the last 18 months.

“This range of chicken is particularly important to consumers who value freshness but are often time poor and looking for something easy to prepare that is a twist on your standard plain chicken breast. These products are easy to cook and great with a quick side salad.”

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Good Meat, the cultivated meat division of Eat Just, has commissioned the largest known bioreactors for chicken and beef cultivated meat.

Cultivated meat, also sometimes referred to as cell-based meat, clean meat, cultured meat and in-vitro meat, is artificially-grown genuine meat that is produced by cultivating animal cells directly.

After cells are taken from a healthy animal – which isn’t killed in the process – they are placed in a large tank where they are fed nutrients until they divide and grow.

Ten 250,000-litre bioreactors will be built in the US and form the foundation for Good Meat’s large-scale cultivated meat facility. Good meat claims the complex will have the capacity to produce up to 30 million pounds of meat without the need to slaughter a single animal.

The facility will initially produce chicken and beef and the company plans to distribute products to millions of customers across the United States. Good Meat is planning to finalise site selection in the next three months and is continuing to engage with the Food and Drug Administration and US Department of Agriculture on a regulatory pathway to market.

Josh Tetrick, co-founder and CEO of Eat Just, said Good Meat is the only cultivated meat manufacturer in the world to secure regulatory approval.

“Our first step was receiving regulatory approval and launching in Singapore,” he said.

“Our second step has been selling to customers through restaurants, street vendors and delivery platforms. We’ve learned that consumers want this, and we’re ready to take the next step to make this happen at a commercial scale.”

Meanwhile, food-tech fund Synthesis Capital raised a record $300 million to invest in companies that make alternative proteins, from cow-free ice cream to 3D-printed plant-based steaks.

Synthesis closed the biggest ever food-tech-focused fund just as higher interest rates and soaring food costs dim the funding environment. The fund is focusing on companies that help startups scale-up manufacturing, said co-founder Rosie Wardle, adding that the latest market shifts mean it will take a more conservative approach in allocating capital over the next few months.

“We’re very much technology and innovation-focused,” she said in an interview. “There’s a lots of capital flowing to brands at the consumer facing end, and we’re not doing that.”

The plant-based market could grow fivefold to $166 billion over the next decade, according to Bloomberg Intelligence, as consumers pay more attention to health, and environmental concerns over mass-scale animal rearing.

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The new lines include primary and coated products, such as Mega Goujons, Southern Fried Thighs & Drumsticks and Garlic & Herb Kiev’s – as well as chicken drumsticks and diced chicken breast fillet.

Moy Park is the number one chicken brand in Ireland and this contract gives the Asda shopper more meal solutions for their family.

Elizabeth Adair, Commercial Executive at Moy Park, said: “We are delighted to add 10 more of our delicious Moy Park chicken products to Asda shelves.”

“From our locally farmed fresh chicken and classic breaded range of kiev’s and goujons to our primary added value range – we have something to suit every Asda shopper.”

Elizabeth continued: “As a business, we take great pride in providing fresh, locally sourced poultry for families across the country, so to extend our range in Asda stores across Northern Ireland is something we are very proud of.”

Cathy Elliott, Asda’s Buying Manager for NI Local, added: “Not only does Asda as a business love to support local suppliers but our customers do too – Asda shoppers always try and buy local products, knowing they are supporting Northern Irish businesses whilst enjoying great quality produce.

“We have built a strong relationship with Moy Park since we introduced Moy Park branded chicken products to Asda shelves last summer and we are sure these new lines will quickly become staples in our customers baskets.”

The new range of Moy Park branded products are available across all 16 NI Asda stores now.

New products include:

Moy Park Fresh Breaded Lines

MP MEGA GOUJONS 700g

MP CKN NUGGETS 700G

MP GAR & HERB KV X4 SG

MP SOUTHERN FRIED PORTION

MP BREADED MINI FILLETS 300G

Moy Park Fresh Primary Lines

MP BREAST FILLET 520G

MP DICED CHICKEN BREAST 450G

MP MINI FILLETS 400G

MP CHICKEN LEGS 1.1KG

MOY PARK CHICKEN DRUMSTICKS 1.2KG

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