In addition to the official t-shirt, George at Asda has a full range of iconic BBC Children in Need products in store and online.

Over the past 23 years, Asda has raised more than £35 million for BBC Children in Need, working closely with the cause to ensure funds go where the need is greatest, responding to the insight and delivering the most impact for those supported.

This year, Asda has launched Fuelling Potential – a new campaign to ensure no child is held back by food insecurity. Over the next three years, ASDA and BBC Children in Need aim to change the lives of 100,000 children by helping to make sure they have access to nutritious meals while having fun at BBC Children in Need funded holiday sessions that help to boost their mental health and physical wellbeing.

Supporting BBC Children in Need this year is easier than ever, to learn more about the charity or make a donation to help transform the lives of children and young people across the UK, visit: www.bbcchildreninneed.co.uk. You can also call 0345 7 33 22 33 and make a donation over the phone.

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