Cost of living crisis - Neighbourhood Retailer https://neighbourhoodretailer.com The authoritative voice of the grocery industry in Northern Ireland Tue, 08 Nov 2022 14:37:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://neighbourhoodretailer.com/wp-content/uploads/2020/05/cropped-NR-SIte-Icon-2-32x32.png Cost of living crisis - Neighbourhood Retailer https://neighbourhoodretailer.com 32 32 178129390 Shoppers ditch ‘going green’ due to cost-of-living crisis https://neighbourhoodretailer.com/shoppers-ditch-going-green-due-to-cost-of-living-crisis/ Tue, 08 Nov 2022 14:20:54 +0000 https://neighbourhoodretailer.com/?p=25373 Over half of shoppers are dropping environmentally friendly products from their weekly shop as the cost of living continues to rise. Some 56% of people

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Over half of shoppers are dropping environmentally friendly products from their weekly shop as the cost of living continues to rise.

Some 56% of people are reducing their efforts at ‘going green’, with one in two admitting that price is now significantly more important than health, sustainability and quality when it comes to the weekly food shop.

This news comes as COP27 takes place in Egypt, with more than 120 world leaders attending the summit.

COP27 president, Sameh Shoukry urged leaders to not let food and energy crises related to Russia’s invasion of Ukraine get in the way of action on climate change.

While many shoppers want to enjoy foods that are better for them and the environment, they are making changes to the way they shop to save money, irrespective of the environmental impact.

Due to the rising cost of living, shoppers are being forced to turn to high emission foods, with a quarter (24%) now buying cheaper cuts of meat and lower-quality food. In fact, 41% plan to buy more frozen and non-organic meat, whilst almost a third of shoppers are switching to cheaper processed meat.

According to research from Meatless Farms, two in five shoppers also say organic and fair trade food are now bottom of their shopping lists, despite previously being ‘must-have’ items.

Morten Toft Bech, founder of Meatless Farms, said the cost-of-living crisis was “derailing sustainability efforts”.

“We need government action to drive forward a food system that actively encourages a reduction in the consumption of carbon emissions without pinching at purse strings,” he said.

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SPAR NI’s 12 Deals of Christmas returns with full festive vibes https://neighbourhoodretailer.com/spar-nis-12-deals-of-christmas-returns-with-full-festive-vibes/ Mon, 10 Oct 2022 13:49:06 +0000 https://neighbourhoodretailer.com/?p=25232 Over 500 SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials retailers in Northern Ireland are participating in Henderson Wholesale’s annual 12 Deals of Christmas campaign, as

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Over 500 SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials retailers in Northern Ireland are participating in Henderson Wholesale’s annual 12 Deals of Christmas campaign, as it returns for 2022.

The festive initiative runs until 18 December, promising huge value deals on high demand products, including one week of double deals. Participating retailers can expect a spike in sales, with data from 2021 showing a 20% growth in sales from the previous year.

12 Deals of Christmas has become Henderson Wholesale’s flagship footfall and sales driving initiative for its stores, which sees the wholesaler invest around £1.7m to provide the cut price deals for retailers to offer shoppers.

Since its inception in 2016, retail sales have experienced growth of over 67% after generating over £5.9M sales in 2021.

The campaign takes on more meaning this year as millions of households across Northern Ireland are feeling the effects of rising household costs, as the cost of living crisis.

Sara Murphy, Marketing Manager at Henderson Group says this was ever present when creating the campaign for 2022; “We have retailers in every city, town, village and community across Northern Ireland, whose shoppers rely on them to be trusted and provide value where they possibly can. This year we launched Mega Deals, where shoppers can take advantage of a vastly cut price, high demand product each week, which our research shows is helping shoppers with their essential shops through the week.

“Christmas is weighing heavily on consumers’ shoulders this year, so we are conscious that our deals will have quite an expectation to help towards that long shopping list for the festive season. 12 Deals comprises a total of 13 products across 12 weeks that can not only be stored away for Christmas but will also be useful for any day use in the run-up when budgeting is even tighter.”

Shoppers agree, with over 80% stating SPAR’s 12 Deals of Christmas campaign offers were better than supermarket prices according to its research, with 71% saying the campaign would make them want to shop at SPAR, EUROSPAR and ViVO branded stores more often.

Sara continued; “The direct feedback from shoppers, alongside the sharp sales growth over the past six years, shows this is a campaign that resonates and delivers for retailers. There is a deal for everyone, and the anticipation for the 2022 deals is great. We’re excited for them to land in stores in the run up to Christmas.”

Retailers will also benefit from a fully integrated marketing campaign, marking an investment of over £525,000 alone. TV ads will feature families who have gotten carried away with the deals, unable to resist a bargain, while adshels and 48-sheets will complement radio and social media activity, engaging with some of Northern Ireland’s most well-known faces.

Over 500 SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials retailers in Northern Ireland are participating in Henderson Wholesale’s annual 12 Deals of Christmas campaign, as it returns for 2022.

The festive initiative runs until 18 December, promising huge value deals on high demand products, including one week of double deals. Participating retailers can expect a spike in sales, with data from 2021 showing a 20% growth in sales from the previous year.

12 Deals of Christmas has become Henderson Wholesale’s flagship footfall and sales driving initiative for its stores, which sees the wholesaler invest around £1.7m to provide the cut price deals for retailers to offer shoppers.

Since its inception in 2016, retail sales have experienced growth of over 67% after generating over £5.9M sales in 2021.

The campaign takes on more meaning this year as millions of households across Northern Ireland are feeling the effects of rising household costs, as the cost of living crisis.

Sara Murphy, Marketing Manager at Henderson Group says this was ever present when creating the campaign for 2022; “We have retailers in every city, town, village and community across Northern Ireland, whose shoppers rely on them to be trusted and provide value where they possibly can. This year we launched Mega Deals, where shoppers can take advantage of a vastly cut price, high demand product each week, which our research shows is helping shoppers with their essential shops through the week.

“Christmas is weighing heavily on consumers’ shoulders this year, so we are conscious that our deals will have quite an expectation to help towards that long shopping list for the festive season. 12 Deals comprises a total of 13 products across 12 weeks that can not only be stored away for Christmas but will also be useful for any day use in the run-up when budgeting is even tighter.”

Shoppers agree, with over 80% stating SPAR’s 12 Deals of Christmas campaign offers were better than supermarket prices according to its research, with 71% saying the campaign would make them want to shop at SPAR, EUROSPAR and ViVO branded stores more often.

Sara continued; “The direct feedback from shoppers, alongside the sharp sales growth over the past six years, shows this is a campaign that resonates and delivers for retailers. There is a deal for everyone, and the anticipation for the 2022 deals is great. We’re excited for them to land in stores in the run up to Christmas.”

Retailers will also benefit from a fully integrated marketing campaign, marking an investment of over £525,000 alone. TV ads will feature families who have gotten carried away with the deals, unable to resist a bargain, while adshels and 48-sheets will complement radio and social media activity, engaging with some of Northern Ireland’s most well-known faces.

The post SPAR NI’s 12 Deals of Christmas returns with full festive vibes first appeared on Neighbourhood Retailer.

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