Musgrave in Northern Ireland, the retail group behind brands SuperValu, Centra and MACE, today announced a new trial process for the donation of surplus food to local charities.

Partnering with FareShare, the UK’s largest charity fighting hunger and food waste, and powered by FoodCloud technology, Musgrave is trialling a new digital platform linking stores with their local charities and community groups.

 New Digital Platform

Commenting on the new initiative, Desi Derby Marketing Director for Musgrave in Northern Ireland said “Through our retail brands SuperValu, Centra and MACE, Musgrave is committed to making changes which will make a real difference, before it’s too late.  By partnering with FareShare and FoodCloud, we are reinforcing our commitment to ensure that no food is wasted when it is fit for human consumption but is used to alleviate food poverty through our support for food re-distribution charities.”

Trial runs

This new technology will initially be trialled in SuperValu Limavady, SuperValu Cookstown and Centra Banbridge. More than 10 local charities will be able to avail of the service.

FareShare is directly tackling food poverty in Northern Ireland by collecting surplus food from industry and supermarkets and redistributing it to frontline charities and community groups that support vulnerable people.

Fare Share

Helen Davies, Retail Partners Senior Manager at FareShare, welcomed the news –

 “We are delighted to be working with Musgrave on this trial in Northern Ireland, alongside our partners at FoodCloud, which will help provide more charities and community groups with vital supplies to support those who need it most.”

As well as offering food producers a safe, environmentally friendly and ethical solution to the disposal of waste, FareShare Northern Ireland has provided valuable work experience and training to its many volunteers in areas such as food hygiene and health and safety.

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