The range features three lines – whole breast Chicken Kievs with creamy garlic butter, Tempura Chicken Mini Fillets and Buttermilk Burgers coated in a pepper breadcrumb.

Moy Park has supplied Ocado since 2008 with both own label products and the Moy Park chicken brand.

Ellen Wright, Senior Brand Marketing Manager at Moy Park said: “We are thrilled to strengthen our relationship with Ocado and bring these new branded coated products to consumers across the UK.

“As a market leading brand with over 75 years of expertise, we recognise the need to develop new products in line with consumer trends.

“This range, which uses 100% British chicken will allow consumers to enjoy restaurant style coated chicken in their own homes. Our product development team has taken inspiration from recent trends in street food and combined them with traditional family favourites, such as mini fillets, kievs and chicken strips.”

Katie Cross, Poultry Buying Manager at Ocado, added: “These products are a great addition to our Added Value and Coated chicken range which we have seen become increasingly popular, especially over the last 18 months.

“This range of chicken is particularly important to consumers who value freshness but are often time poor and looking for something easy to prepare that is a twist on your standard plain chicken breast. These products are easy to cook and great with a quick side salad.”

The post Moy Park secures new deal with Ocado first appeared on Neighbourhood Retailer.

The new lines include primary and coated products, such as Mega Goujons, Southern Fried Thighs & Drumsticks and Garlic & Herb Kiev’s – as well as chicken drumsticks and diced chicken breast fillet.

Moy Park is the number one chicken brand in Ireland and this contract gives the Asda shopper more meal solutions for their family.

Elizabeth Adair, Commercial Executive at Moy Park, said: “We are delighted to add 10 more of our delicious Moy Park chicken products to Asda shelves.”

“From our locally farmed fresh chicken and classic breaded range of kiev’s and goujons to our primary added value range – we have something to suit every Asda shopper.”

Elizabeth continued: “As a business, we take great pride in providing fresh, locally sourced poultry for families across the country, so to extend our range in Asda stores across Northern Ireland is something we are very proud of.”

Cathy Elliott, Asda’s Buying Manager for NI Local, added: “Not only does Asda as a business love to support local suppliers but our customers do too – Asda shoppers always try and buy local products, knowing they are supporting Northern Irish businesses whilst enjoying great quality produce.

“We have built a strong relationship with Moy Park since we introduced Moy Park branded chicken products to Asda shelves last summer and we are sure these new lines will quickly become staples in our customers baskets.”

The new range of Moy Park branded products are available across all 16 NI Asda stores now.

New products include:

Moy Park Fresh Breaded Lines

MP MEGA GOUJONS 700g

MP CKN NUGGETS 700G

MP GAR & HERB KV X4 SG

MP SOUTHERN FRIED PORTION

MP BREADED MINI FILLETS 300G

Moy Park Fresh Primary Lines

MP BREAST FILLET 520G

MP DICED CHICKEN BREAST 450G

MP MINI FILLETS 400G

MP CHICKEN LEGS 1.1KG

MOY PARK CHICKEN DRUMSTICKS 1.2KG

The post Moy Park secures new contract with Asda NI first appeared on Neighbourhood Retailer.