Wrapped bags were worth £5.3m over the four weeks of Halloween and growing 32% vs. the previous period – its highest share of the year (w/e 10 Nov, 2019).

Haribo believes that safety will be a key factor in consumer purchasing decisions. “The sweets on offer must be fit for purpose,” said a spokesperson. “At Halloween value and volume have always been important, with fully wrapped products that deliver portion controlled options.”

Haribo claims to be the number one sweets brand at Halloween (Total Confectionery & Halloween Viewpoint I 8 weeks I Data to 3rd November 2019). Returning for a second year is the Haribo and Maoam Duo Pack. “Our Duo Pack delivers just what retailers and shoppers are looking for in a format that’s safe, hygienic and convenient.”

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