The newly reformulated Hula Hoops Puft range includes tasty Salt & Vinegar, Salted and Grilled Beef flavours and the Tyrrells reformulation has targeted the premium brand’s number one SKU.

Both the reformulated Tyrrells flavour and the non-HFSS Hula Hoops Puft range are rolling out into stores this month, with Tyrrells available as non-HFSS in sharing, multipack and single bag formats. The roll out of these non-HFSS products follows KP Snacks announcing its HFSS brand reformulation strategy earlier this year ahead of the introduction of new legislation in October.

The non-HFSS launches will be free from restrictions on location and promotion. Hula Hoops Puft and Tyrrells are perfectly positioned to support retailers in driving CSN sales as they adjust to the new regulations. Hula Hoops Puft is a consumer favourite, enjoying a loyal repeat rate of 60%, and Tyrrells is a popular hand cooked crisp brand with a 13.8% market share of the premium snacking category.

The launch of the non-HFSS Hula Hoops Puft range is paired with a bold new packaging refresh, bringing an eye-catching design to these delicious and permissible snacks. The roll-out of the newly reformulated Puft range will be supported by a +£1.5m media campaign running from June to drive consumer awareness of the range and boost sales for retailers.

Matt Collins, Trading Director at KP Snacks says, “We are delighted to be beginning the roll out of our non-HFSS products across our leading brands, with Tyrrells and Hula Hoops Puft just the latest. We are committed to supporting retailers as we approach the introduction of HFSS legislation in October and reformulating and launching tasty non-HFSS products is just one way we’re doing this.”

At under 75 calories per pack, Hula Hoops Puft is already one of the lowest calorie snacks in the market. Hula Hoops Puft is worth £10.7m and growing in value +11.4%. The Tyrrells brand is worth £57.3m and is growing in value at +6.6%. with an impressive 90 Great Taste Awards to the brand’s name.

The post New non-HFSS products from KP Snacks hit the shelves first appeared on Neighbourhood Retailer.

As the Official Team Partner of The Hundred, KP Snacks’ leading brands, popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, feature across the team shirts of eight men’s and women’s teams competing in the tournament.

As part of its ‘Everyone In’ campaign, KP Snacks is launching a ‘Win and Get Active’ on-pack promotion on 1^st May across Eat Now formats for the eight brands, giving shoppers the chance to win thousands of bats and balls.

Shoppers will also have the chance to win sports bundles, gift cards and tickets to The Hundred final via a series of promotions. In addition to this, the Hula Hoops, McCoy’s and Tyrrells ranges will feature engaging cricket-themed designs to further promote the partnership.

Introduced last year alongside the first edition of The Hundred, KP Snacks is also bringing back its ‘Everyone In’ online hub to offer families free and easy ways to get involved.

The platform includes engaging content featuring cricketing stars as well as no purchase necessary opportunities for consumers to win bats and balls. The hub will also help families with how they can get involved in cricket by providing information on their local clubs and national programmes.

Kevin McNair, Marketing Director at KP Snacks, says, “We’re delighted to be supporting our consumers in getting active through our partnership with The Hundred. Cricket is the perfect sport to get families moving and sharing special moments this summer, and we’ve got plenty of activities planned to continue driving interest in the sport. Over the course of our five-year partnership with The Hundred, we aim to help thousands of families across the UK get more active together”.

Partnering with The Hundred is part of KP Snacks’ ambition to inspire healthier lifestyles. Doing the right thing for consumers is a key ingredient of its ‘Taste for Good’ plan, the KP Snacks responsible business approach. The partnership aims to drive interest in cricket and provide better access for families to get involved in the sport as part of its ‘Everyone In’ campaign.

The post KP Snacks gets the nation active with new bat and ball giveaway first appeared on Neighbourhood Retailer.

Rolling out in stores this month, the new packs combine well-loved KP brands with favourite flavours and an increasingly popular format.

The two new products support retailers by capitalising on shopper trends. 82% of retailers say £1 PMPs are must stocks and 40% of snack shoppers say they are more likely to buy a product in PMP format.

The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef, the best selling £1 PMP in the convenience channel. Hula Hoops continues to thrive as a dominant player in the CSN category. Worth £155.4m and growing at +10.8%, the Hula Hoops range underwent a modernised packaging refresh at the end of last year to enhance its appeal to a wider audience.

The new Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the popular format, following the launch of Discos Salt & Vinegar £1 PMP last year.

Cheese & Onion is a core flavour and consumer favourite, and the new Discos £1PMP launch is perfectly positioned to capitalise on the +12.2% growth of £1 PMPs in the CSN category. Worth £16.4m and growing at a phenomenal +39.1%, Discos is a familiar and well-loved brand that consumers recognise and trust, the new Discos £1 PMP has been designed to drive increased impulse sales.

Matt Collins, Trading Director at KP Snacks, says: “We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion. We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4% as the hero Food to Go category continues to grow.

“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”

The new products join KP Snacks’ wide-ranging PMP portfolio as the 23rd and 24th £1 PMP SKUs respectively. The KP Snacks £1 PMP range is worth £67.6m and is growing at +12.2%. Hula Hoops is an iconic, family favourite brand, eaten by 2 million consumers every week with an impressive 90% brand awareness. The Discos snack brand is worth £16.4m and is growing at an astounding +39.1% MAT.

The post KP Snacks extends market leading £1 PMP range with two new SKUs first appeared on Neighbourhood Retailer.

To help retailers adapt to the English regulations and easily identify appropriate products, KP Snacks is introducing product cases stamped with a newly developed KP Snacks non-HFSS flash.

The clearly marked non-HFSS cases will support retailers by making it easier to navigate the wholesale aisle and locate products free from restrictions on positioning and promotions. In-store staff will also benefit from these easily identifiable product cases, making it simpler for them to arrange and replenish non-HFSS stock.

The new product cases will be launched across KP Snacks’ leading non-HFSS brands including popchips, Hula Hoops Puft and KP Nuts. The cases will be rolled out ahead of the introduction of HFSS legislation and follows on from KP Snacks’ announcement last month, revealing its HFSS reformulation strategy.

To provide retailers with a straightforward and comprehensive overview of KP Snacks’ HFSS strategy and product reformulation programme, the manufacturer has developed a simple step-by-step HFSS retailer guide. The KP Snacks HFSS retailer guide provides retailers with top tips for optimising their CSN fixtures to prevent lost sales as they adapt to the new regulations. To create easy access to further support, the guide also includes a QR code which directs retailers to the official ACS HFSS guide.

Matt Collins, Trading Director, KP Snacks says: “At KP Snacks, we are committed to supporting retailers as they respond and adapt to the new HFSS legislation. As an industry leader, we have ensured we are prepared for the upcoming changes, and we’re working hard to make sure our retail partners feel similarly ready to continue driving category growth once the legislation is introduced.

“We are delighted to be introducing our new non-HFSS flashed cases and guide to support retailers. KP Snacks is perfectly positioned to help retailers maximise CSN sales with a growing portfolio of tasty non-HFSS products alongside our classic taste brands like McCoy’s and Hula Hoops.”

As a part of its ‘Taste for Good’ commitment, KP Snacks has been working on improving the health credentials of its products for a number of years. By the time HFSS legislation comes into play, over 100 SKUs and a quarter of the KP range will be non-HFSS, making it one of the most comprehensive non-HFSS ranges within the CSN category.

The KP Snacks HFSS retailer guide is available for download at https://kpsnackpartners.com/hfss

The post KP Snacks rolls out non-HFSS case flash and step-by-step retailer guide ahead of legislation first appeared on Neighbourhood Retailer.

Promising full-on flavour in a popular and versatile format, the new McCoy’s Sizzling King Prawn £1 PMP looks to capitalise on the growth of PMPs.

Extending the KP Snacks PMP range with this bold and tasty flavour will boost retailers’ sales as shoppers continue to search for great value products, teh company says.

McCoy’s is the UK’s number one ridged crisp brand and its £1 PMP range is thriving and outperforming market growth at +33.8% compared to the market at +8.3%, according Nielsen Scantrack data.

With prawn being the fastest growing flavour within the category, growing at +10% vs the category at +2.7%^[2], the new PMP is perfectly positioned to engage consumers and drive sales.

Matt Collins, Trading Director at KP Snacks, said: “McCoy’s is a leader in CSN, synonymous with tasty snacks and exciting NPD. We are thrilled to be launching McCoy’s Sizzling King Prawn in the increasingly popular £1 PMP format. As we continue to expand our extensive £1 PMP portfolio, which is already outperforming market growth, we are focused on identifying the perfect flavours and brands to boost sales for retailers.

“McCoy’s is one of the top five £1 PMP ranges in the category and the new launch will excite shoppers by delivering a favourite flavour in a format that is trusted to provide excellent value.”

The KP Snacks £1 PMP range is currently outperforming overall category growth at +10.1%^[3]. Worth £145.9m RSV and growing +11.2%^[4], the McCoy’s brand is responsible for the number two and three best-selling meal deal choices^[5].

KP Snacks is the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks, making iconic snack brands including McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters and Frisps.

The post KP Snacks launches McCoy’s Sizzling King Prawn in £1 PMP format first appeared on Neighbourhood Retailer.