Promising full-on flavour in a popular and versatile format, the new McCoy’s Sizzling King Prawn £1 PMP looks to capitalise on the growth of PMPs.

Extending the KP Snacks PMP range with this bold and tasty flavour will boost retailers’ sales as shoppers continue to search for great value products, teh company says.

McCoy’s is the UK’s number one ridged crisp brand and its £1 PMP range is thriving and outperforming market growth at +33.8% compared to the market at +8.3%, according Nielsen Scantrack data.

With prawn being the fastest growing flavour within the category, growing at +10% vs the category at +2.7%^[2], the new PMP is perfectly positioned to engage consumers and drive sales.

Matt Collins, Trading Director at KP Snacks, said: “McCoy’s is a leader in CSN, synonymous with tasty snacks and exciting NPD. We are thrilled to be launching McCoy’s Sizzling King Prawn in the increasingly popular £1 PMP format. As we continue to expand our extensive £1 PMP portfolio, which is already outperforming market growth, we are focused on identifying the perfect flavours and brands to boost sales for retailers.

“McCoy’s is one of the top five £1 PMP ranges in the category and the new launch will excite shoppers by delivering a favourite flavour in a format that is trusted to provide excellent value.”

The KP Snacks £1 PMP range is currently outperforming overall category growth at +10.1%^[3]. Worth £145.9m RSV and growing +11.2%^[4], the McCoy’s brand is responsible for the number two and three best-selling meal deal choices^[5].

KP Snacks is the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks, making iconic snack brands including McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters and Frisps.

The post KP Snacks launches McCoy’s Sizzling King Prawn in £1 PMP format first appeared on Neighbourhood Retailer.

Launching on June 28^th, the Tyrrells £1 PMP range unites a well-loved and quintessentially British brand with an ever-growing, popular format.

The KP Snacks £1 PMP range is currently outperforming the category at +13.5%, a result of KP Snacks’ continued commitment to delivering the right ranges and formats to its retail partners^[1]. KP Snacks offers an extensive portfolio of PMP products with 24 £1 PMP SKUs, designed to excite shoppers and drive impulsive purchases for retailers. 42% of shoppers buy crisps and snacks on impulse and the PMP format looks to fuel these purchases with 33% of shoppers believing that PMPs offer better value^[2].

Matt Collins, Trading Director at KP Snacks, says: “We are extremely excited to be launching three core Tyrrells products as £1 PMPs. Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value whilst widening our appeal.”

“KP Snacks is currently thriving in the PMP segment, outperforming market growth and offering an exciting range in this versatile format. We are continuing to expand our PMP portfolio, driving sales for retailers by engaging consumers with products they love in an appealing and increasingly popular format.”

Taste and quality are at the heart of the Tyrrells offering and its authentic English heritage attracts consumers all over the UK and internationally. Worth £55.1M RSV and growing +12.9%, Tyrrells has 86 Great Taste Awards.

The post KP Snacks extends £1 PMP range with Tyrells first appeared on Neighbourhood Retailer.