Cadbury Darkmilk Praline is available in 85g tablet format. It contains Cadbury Darkmilk’s deliciously creamy, rich, high-cocoa chocolate, with a creamy hazelnut filling, and joins the successful Darkmilk range.

The innovative Cadbury Darkmilk range was originally launched in 2018. It was specially crafted after research identified that taste buds change as we go through life, with consumers increasingly looking for a richer tasting chocolate as they get older[ii]. The bars contain 40% cocoa, catering for consumers who find milk chocolate a little too sweet and dark chocolate too bitter[iii].

The new Darkmilk Praline tablet will build on the brand’s success through its first five years on shelves with the addition of a hazelnut praline flavour. Hazelnut is the number three chocolate flavour, growing 13%[iv] year-on-year.

Cadbury Caramilk Crispy is also available in an 85g tablet format. It comprises a golden blend of white chocolate with a light crisped rice inclusion.

Caramilk Crispy builds on an exceptional first 18 months for Caramilk, during which it has become one of Cadbury’s biggest and most established brands. Caramilk chocolate was developed for the UK and Ireland audience and the addition of crisped rice will build traction with shoppers under 45, demonstrating the brand’s ability to drive incremental growth to the category.

Christina Bland, Junior Brand Manager for Cadbury Tablets at Mondelēz International said: “We are extremely proud to be unveiling these two fantastic new innovations across two brilliant brands.

“We know that Cadbury Darkmilk has brought new shoppers to the category[v], adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this. Additionally, Cadbury Caramilk has already built up a dedicated following. We know 82% of shoppers who have tried Caramilk would repeat their purchase – and the new Crispy launch will help build on this.”

Both tablets are available now.

[i] Nielsen GB, value sales, Total coverage including disc. 28.01.23

[ii] Wy Research June 2018

[iii] Wy Research June 2018

[iv] Nielsen NIS Total Mkt Inc. Disc, MAT to w/e 22.05.21 (TOTAL STD. CHOCOLATE EXCLUDING PREMIUM

[v] Kantar Study Continuous Panel Launch Analysis 2019-2020

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Offering consumers the chance to win a host of ‘Spectacularly Nice’ prizes, the promotion will run from mid-January until mid-April.

With any purchase of Cadbury Hot Chocolate, shoppers have the chance to make a future evening even better with London West End theatre evenings or an overnight trip to Paris up for grabs. In addition, there are hundreds of Cadbury Hot Chocolate hampers to be won, which include takeaway vouchers.

The promotion will run on Cadbury Drinking Chocolate 500g, Instant Hot Chocolate 400g and Cadbury Highlights Milk Chocolate 220g.

WINTER BOOST

‘Spectacularly Nice’ is built upon the iconic taste credentials of Cadbury Hot Chocolate, with extensive OOH and in-store support for the new campaign. Entering couldn’t be easier – shoppers simply purchase any participating product and input their information at nice.cadbury.co.uk or scan the QR code on the back of the pack.

Lorena Moyano, brand manager for Cadbury Hot Chocolate at Mondelēz International said: “We know that hot chocolate is many shoppers’ hot beverage of choice when the winter season is in full swing! This year, we wanted to bring them a little boost with the opportunity to win some spectacularly nice prizes across our well-loved range.

“These dark nights and chilly weather make everyone want to cosy up and spend time with loved ones, so why not do it in a spectacular way this winter with Cadbury Hot Chocolate?”

Retailers are being encouraged to stock up on the Cadbury Hot Chocolate range ahead of the promotional period and site the products in their main hot beverages fixture to make the most of the excitement around this impactful promotion.

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