The event has become an integral part of the company’s annual programme for customer engagement and provides an excellent platform to meet with retailers and exhibit new products.

Gary Hopkins, National Account Manager, said: “We were delighted to participate in the Food Force Ireland trade show again in person this year after two years of virtual shows, and took the opportunity to showcase our PRM and Galberts brand refreshes.

“We have a number of exciting new products within our Galberts portfolio including our luxury trifles, cheesecake and salad range. We also featured our new Bol Foods range which would make a great addition to any stores chilled convenience meals and soup offering.

“In addition we featured our key range of brands available to Food Force Ireland members including Muller, Alpro, Kinder Chilled, Total, Galberts and HB Ice Cream to name but a few.  We always look forward to engaging with our customers at this event and our strong ‘Deals of the Day’ always create excitement amongst Food Force Ireland members.

“At PRM Group we are committed to excellent customer service, freshness of product, delivery on time and order fulfilment. Based in Lisburn for 35 years, we pride ourselves on the strong reputation we have built in providing a price-competitive, local solution for retailers.

“Thank you to Debra Johnston and the Food Force Ireland team for organising another successful tradeshow.”

To find out more about PRM Group’s complete range of products please contact them via phone on (028) 92 620200 or email sales@prmgroup.co.uk

The post PRM Attends Food Force Ireland Tradeshow first appeared on Neighbourhood Retailer.

FRijj will be folded into its Müller Yogurt & Desserts arm alongside its branded portfolio which includes Müller Corner and Müllerlight, with effect from January 2021.

Leverage

The business has said the move enables it to leverage its full brand building, product development and marketing capabilities to fuel the product’s growth in the branded milk drinks category”.

Müller says it has significantly improved the FRijj proposition but its primary focus is on excellence in private label milk, flavoured milk, cream, butter and ingredients.

Bergen Merey, chief executive of Müller Yogurt & Desserts, added: “This move will allow FRijj to benefit from our first-class marketing and product development capabilities.

Taste to life

“Our purpose is to add taste to life for consumers, and we see a real opportunity to do exactly that. Retailers are unlocking more space in store for milk drinks, and over half of the UK population is still to access and enjoy this category.

“There’s an opportunity here, and we’re excited to grow our presence in the branded milk sector.”

The post Müller to consolidate Frijj Brand first appeared on Neighbourhood Retailer.