Neighbourhood Retailer 2024 Yearbook and Marketing Guide - Neighbourhood Retailer https://neighbourhoodretailer.com The authoritative voice of the grocery industry in Northern Ireland Tue, 12 Mar 2024 15:16:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://neighbourhoodretailer.com/wp-content/uploads/2020/05/cropped-NR-SIte-Icon-2-32x32.png Neighbourhood Retailer 2024 Yearbook and Marketing Guide - Neighbourhood Retailer https://neighbourhoodretailer.com 32 32 178129390 Investment is key for Henderson Group https://neighbourhoodretailer.com/investment-is-key-for-henderson-group/ Tue, 12 Mar 2024 15:16:03 +0000 https://neighbourhoodretailer.com/?p=30960 Henderson Group experienced another successful year, with significant projects completed within Henderson Retail and bringing even more independent retailers onboard. As Sales and Marketing Director,

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Henderson Group experienced another successful year, with significant projects completed within Henderson Retail and bringing even more independent retailers onboard. As Sales and Marketing Director, Paddy Doody explains, Henderson Group continues to reach milestones in many areas of its business.

Having pledged a £60 million investment programme for 2023, Henderson Group was able to provide even more capital expenditure to its retail and wholesale infrastructure and technologies, their sustainable strategies and enhance their value promise.

Last year saw a total of 109 retail projects throughout the independent and company[1]owned estate of SPAR, EUROSPAR and ViVO branded stores, with Paddy Doody describing retention and recruitment as “excellent” with 12 new stores signing up to their brands in 2023.

The Group’s innovation, tech and sustainability achievements also took a step up in the last 12 months, as Mr Doody explains.

Sales and Marketing Director at Henderson Group, Paddy Doody

“We now have over 930 stores live with EDGEPoS (the point-of-sale software created by Henderson Technology) across the UK and Australia, more than one million electronic shelf-edge labels in use in over 200 sites and self-check-outs in nearly 200 stores,” explained Paddy.

“As part of our strategic Responsible Business pillar, we announced our partnership with bp pulse to install around 200 ultra-fast and rapid charging points at our Henderson Retail sites, with over 40 already installed by year-end 2023.

“We also switched on over 1,400 solar panels on our most newly built warehouse, and we continued to invest in value deals for our shoppers across the board.

“Our value promise was enhanced with a £7.8 million investment, with £3.5m of that invested into key areas such as milk, bread and eggs.”

In terms of performance, as of end of Q3 2023, Henderson Group’s turnover rose 9.4% on 2022 to £1.313bn.

‘Our value promise was enhanced with a £7.8 million investment, with £3.5 million of that invested into key areas such as milk, bread and eggs’

“Our Foodservice company continues to grow after a challenging few covid years, delivering a sales increase of 23.5% in the past year (up to end Q3 2023) thanks to their investment in tech and e-commerce repositioning.

“The business now processes almost half of its sales online, a strategy that has served both the company and its customers well.

“Our profits will once again be invested back into our business to create opportunities for our retailers, support our local fresh food suppliers and importantly, bring even more value to the shelves for our shoppers.”

HENDERSON RETAIL

Throughout 2023, Henderson Retail completed 35 company-owned store projects, and invested £30m into many of its flagship branded stores, allowing them to extend, update and renovate, including adding new services from new butchery and bakery counters to the new in-store production kitchen at EUROSPAR Victoria Road in Carrickfergus.

“We created 22,506 sq ft of additional retail space throughout the Henderson Retail network in the last year,” said Paddy Doody.

“With the accelerated change within the industry and shopper demands we prioritised updating our stores to include new food to go offerings with our Delish deli brand, extended to incorporate butchery counters, converted SPAR stores to EUROSPAR supermarkets, all to fit the needs of the communities within which they serve.”

Evolving to meet those needs is hugely important for the company, and Henderson Retail now operates 106 SPAR and EUROSPAR stores in Northern Ireland.

“We are a significant presence in many neighbourhoods and we need to provide quality services and products. The stores are quite literally the shop front of our business, they’re where our shoppers form their opinions on us and decide where their loyalties lie, so we need to be a community hub and I feel we are achieving that now more than ever.”

EUROSPAR Killyleagh, the fresh foods superstore operated by Henderson Retail opened last year.

For their independent retailers, they saw 74 significant projects in 2023, including a new build EUROSPAR in Carryduff for the Mulgrews, as well as new build SPAR stores in Kesh, Rostrevor and Coopers Mill in Dundonald. Maxol also invested £2.4m to build a new 2,647 sq ft SPAR store at their Braid River site, which includes their second EV charging hub in NI, opening in December last year.

“Many of our independents are also bringing our popular Delish deli counter into their stores, plus extending their Barista Bar services, while taking advantage of our SPAR Bakery line,” added Paddy.

“Well-known retailers, the Knox family, rebranded all three of their Nisa stores in County Armagh and County Down to SPARs, and have another new SPAR opening in 2024. They’re all fantastic examples of building for the community around them. An additional 37,433 sq. ft. of retail space was created throughout the independent estate in 2023.”

Enhancing their value promise has been a key area of focus for the Group, and as Mr Doody mentioned, they invested £3.5m in key areas such as milk, bread and eggs.

CAMPAIGNS

Particular highlights included a successful second year of their Mega Deals campaign, and the biggest year of investment yet into the flagship deal campaign – 12 Deals of Christmas, which brings their retailers a huge sales opportunity in Q4 of the year.

“Throughout the year, EUROSPAR offers over a thousand products price matched to Tesco, while price drops on thousands of household essentials are available day-in, day-out.

“Another key target we met in 2023 was the previously mentioned switch on of 1,494 solar panels on our newest warehouse at our Group headquarters in Mallusk. They’re capable of generating 700,000 units of energy each year and is the equivalent of taking 309 cars off the road, an annual saving of 320,263kg in CO2 emissions.”

At the end of 2023, Henderson Retail announced a partnership with bp pulse to install 200 ultra-fast and rapid EV chargers throughout its company-owned estate.

Having cemented their new partnership with bp pulse, and with over 40 chargers already installed, Paddy added some of their independent retailers have also switched on their own electric charging points at sites across the country.

“This will mean we are delivering one of Northern Ireland’s largest networks of EV charging points, a huge boost for the infrastructure here and those 18,000+ EV drivers we have in Northern Ireland.

“When it comes to independently owned stores, last year we invested £19.7m alongside our independent retailers to significantly increase the amount of retail space available at stores across Northern Ireland in 2023.

“In total, 109 significant retail projects – from new openings, conversions and extensions – were completed throughout our independent and company owned store network, representing a total investment of £49.7m.”

FUTURE-PROOF BUSINESS

Inevitably, the Group has faced the same challenges as other businesses, with the cost-of-living crisis and rising business costs continuing to put pressure on consumers and retailers alike. Amidst the ongoing Stormont stalemate, businesses are calling for politicians to return to work in order to provide some stability for the people of Northern Ireland.

“Like all industries and businesses here have stated, a functioning assembly is vital for people in Northern Ireland to make decisions for the people of Northern Ireland. Recent talks are indicating we are on the home stretch for the Executive to get back up and running, and we hope that is sooner rather than later,” said Paddy.

“When it comes to helping its retailers with the cost of doing business, Henderson Group is continuously innovating and trialling new concepts to bring improved cost efficiencies at store level, including self-check-outs, our EDGEPoS systems, electronic shelf edge labelling etc.

“We also co-invest with our retailers to help future-proof their businesses so that they can implement many of our innovations and reap rewards in the long-run.

Henderson Wholesale became the third company at Henderson Group to achieve Gold Investors in People Accreditation.

“For the benefit of both our shoppers and our retailers, our level of investment in our value strategy will continue at the same level this year. We source locally as a priority which helps us drive down costs as well as keeping money in the local economy. Opening more EUROSPAR supermarkets in 2023 enabled us to bring even more supermarket offerings and prices to the doorsteps of our shoppers.

“We have stores in every community across Northern Ireland, and helping shoppers through the cost of living crisis is important, so we were also very proud to launch our partnership with FareShare in 2023, which saw SPAR donate £250,000, the equivalent of providing one million meals to its service users. Meanwhile, our Henderson Retail stores continued their foodbank donations throughout the year.

“At the tail end of 2023, we launched a Cosy Christmas giveaway, which saw 92 shoppers win £300 each at a time when they need it most. Our teams heard some stark yet heartwarming stories of who the money was going to and how much they needed it, and it reminds us that our stores really are hubs of the local community and while we cannot fix the root of this problem, we can certainly help to ease the strain for our shoppers and local communities.

“This is an ongoing problem which goes beyond our industry, however we will always strive to deliver on choice and value throughout our stores, support our local suppliers and our local foodbanks and community organisations.”

‘Henderson Group is continuously innovating and trialling new concepts to bring improved cost efficiencies at store level’

In the face of these challenges, the Group and many of their retailers have reaped rewards for their commitment and development, taking home awards and titles at some of the most prestigious awards ceremonies in the industry, something which Henderson Group is “really thrilled to see” added Paddy.

“Both our independent and company[1]owned stores swept the board at ceremonies such as the Retail Industry Awards and the Forecourt Trader Awards. Closer to home, our independents and company-owned stores were successful at the NR Awards, which as a local awards ceremony, makes it even fiercer competition!

“Awards aren’t just a mark of success but they’re a validation for hard work and a mark of respect from our peers in the industry. Our retailers are some of the most hardworking, forward thinking, innovative people in the industry, and why shouldn’t they be on the same par both nationally and internationally?

“On a brand level, it strengthens SPAR’s reach and reputation. It’s an opportunity for us to communicate just what having our brands above retailers’ doors can do for their business, and for the industry to see how we have diversified, how we’re engaging even more with our local communities, and how we’re strengthening our relationships with local producers and farmers. Awards schemes are essentially a showcase for great business and that is an important place to be for our retailers and our business.”

Henderson Group celebrated many anniversaries with independent retailers throughout 2023, including with Charlie and Ruth Hamilton (pictured with Paddy Doody).

INVESTING IN BUSINESS

Looking ahead to what 2024 has instore for them, Paddy said the Henderson Group will continue to “invest, invest, invest”.

“We will invest in our retail partners, with whom we currently have nine major projects planned for 2024, representing an investment of £11m.

“33 of our independent retailers will also invest in their businesses, including that new build with the Knox family.

“From a company owned perspective, the investment will certainly continue with the team already working on 25 projects for this year.

“Our retailers can rely on our constant investment in our innovation, our technologies and our sustainability strategies.

“Part two of our solar powered warehouses project continues in 2024, with panels planned to be installed on Henderson’s Hyde Park warehouse, which will service Henderson Wholesale’s ambient range of products alongside the refrigerated Henderson Foodservice warehouse.”

When it comes to looking forward to the rest of 2024, Paddy says the industry is looking at decreasing inflation but still high costs relative to sales, energy and wages in particular. “We have an unpredictable political situation locally and in Ukraine and the Middle East, and there could be challenges around labour with low unemployment and high wage expectations which might impact staff recruitment and retention.”

With a workforce that has increased to over 5,000 staff, he added they have celebrated significant milestones with their independent retailers in 2023, with 15 retail partners celebrating milestone anniversaries totalling over 500 years serving their local communities.

Paddy finished: “We have a motivated work force and some of the best retailers in the world, many of those have been long-term partners of the Group, and we share our success with them and their achievements.

“They are pillars of their local communities, helping us bring value and provenance to shoppers, while supporting many charities and organisations. In 2023, alongside our staff and retailers, we raised over £700,000 for charity partners including Marie Curie, Cancer Fund for Children, Tearfund, FareShare and Action Mental Health.

“It is that spirit of partnership and motivation that will see their successes continue into 2024.”

TO READ PADDY DOODY’S INTERVIEW IN THE 2024 NEIGHBOURHOOD RETAILER YEARBOOK AND MARKETING GUIDE, CLICK HERE

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Now is the time to build on successes https://neighbourhoodretailer.com/now-is-the-time-to-build-on-successes/ Mon, 04 Mar 2024 15:45:40 +0000 https://neighbourhoodretailer.com/?p=30896 2023 was a challenging year for local farming from volatile weather to static and falling farmgate prices, and the increasing cost of production. Northern Ireland

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2023 was a challenging year for local farming from volatile weather to static and falling farmgate prices, and the increasing cost of production. Northern Ireland farmers have faced a perfect storm of environmental and economic challenges and are more stretched than ever before, as Ulster Farmers’ Union President, David Brown explains.

The wettest July on record made headline news but what was not highlighted was that due to the unseasonably wet ground conditions, livestock were housed much earlier than usual. The animals had to be fed bought-in feed or in some cases, silage was opened early adding additional cost and pressure for farmers. At the same time, feed and fertiliser prices remained at record levels.

Severe flooding was a major blow for growers in counties Down, Armagh and Antrim, particularly in the latter half of the year with many crops being damaged. Whatever produce did survive, its quality would have been impacted. Farmers put a huge amount of investment into producing a premium crop and are now trying to manage a serious financial hit.

DAIRY

Many local dairy farmers are continuing to lose money as they are not earning enough to cover production costs, meanwhile profits are being made further up the supply chain. The September 2023 base milk price average was 28.47p/l. To break even, farmers needed to be receiving at least 35p/l – 36p/l.

Northern Ireland has the third lowest milk price in Europe, but latest statistics show that our average farmgate milk price has now dipped below the five-year rolling average. This is a case of follow-the-leader. Once one processor drops the price, the others follow suit. We are fully aware that dairy commodity prices weakened but dairy companies put product into different markets which would mean differing returns. The rapid reduction in milk prices since late 2022 has outpaced any fall in input prices.

In 2024, sustainability payments will be introduced for dairy farmers. It is positive that financial incentives are being created to support local dairy farmers to carry out more environmental works on farm, but farmers need to be clear and confident about what is being asked of them otherwise it could cause issues down the line. In some cases, there is a disjoint between sustainability payments and new milk supply agreements.

UK union representatives pictured at the North America European Union Agricultural Conference, which took place in September 2023.

SUSTAINABILITY

The agri-food sector in Northern Ireland is seeking to address the sustainability challenge. A sustainable farm business is a profitable one and the ethos behind the new agriculture policy is to help farmers to reduce emissions further, while supporting local food production and farm profitability.

Many people ask us what is coming down the track with future agriculture policy. Some of the detail is emerging but we do not have all the information. It is critical that DAERA effectively communicates with farmers about the new schemes and measures that will be phased in over the next number of years. This is vital to help ensure the sustainability of our unique family farm structure as we move forward, delivering for the environment, local communities and consumers.

The Soil Nutrient Health Scheme was one of the first initiatives to be rolled out under the new ag policy. Northern Ireland is setting a high global standard as the first region to establish an extensive baseline of all farms on soil nutrients.

More recently, farming organisations came together to launch a sustainable ruminant genetics programme to improve the efficiency of our livestock. The roll out of carbon surveys, required by both government and those we supply, is also underway and will provide crucial evidence that our production systems are amongst the most efficient in the world.

We have made great gains in reducing our emissions to date while producing sustainable food, but we have the potential to do so much more with the right policy and support. Climate change targets for agriculture are extremely challenging, but our farmers are working to make it happen. We are at the forefront of the changing climate and it’s in our best interest to combat this global issue. However, it must be recognised that we are one industry within an entire society. It’s critical that everyone steps up to the mark.

Farming representatives pictured at the Balmoral Show 2023 launching the Carbon Steering Group.

2024

Looking to 2024, we can build on our successes and deliver more for the country. Agriculture is key to tackling two of the biggest challenges that we face at a national and global level, producing enough food to feed a growing population (now eight billion) while also tackling climate change.

We have the ambition and drive to produce more renewable energy, enhance our environment, care for our countryside and work towards our commitment to reach environmental targets, all while producing sustainable food.

To do this, we need to ensure that we build profitability and resilience into our farm businesses to allow us to safeguard the nation’s food and energy security. It is vital that the government delivers the policies and investment needed to unlock a thriving food and farming sector.

Next year, we will almost certainly be heading towards a general election, with manifestos being finalised and politicians getting into campaign mode. So, the clock is ticking. Time is almost up for this government to start walking the talk.

 TO READ DAVID BROWN’S INTERVIEW IN THE 2024 NEIGHBOURHOOD RETAILER YEARBOOK AND MARKETING GUIDE, CLICK HERE

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COMMENT: Looking forward to another successful year https://neighbourhoodretailer.com/comment-looking-forward-to-another-successful-year/ Mon, 04 Mar 2024 15:29:17 +0000 https://neighbourhoodretailer.com/?p=30891 2023 saw Musgrave NI take the business in new directions, forging an alliance with Dobbies Garden Centres and a trial partnership with M&S Food, while

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2023 saw Musgrave NI take the business in new directions, forging an alliance with Dobbies Garden Centres and a trial partnership with M&S Food, while they grew their portfolio welcoming four new Centra stores and five Mace stores to their network, as Paddy Murney Retail Sales Director at Musgrave NI explains.

Musgrave had a solid performance in 2023, in terms of growth in sales, acquisitions, stores and new stores and new partnerships. While businesses everywhere were faced with the challenge of rising energy costs and the cost-of-living crisis, we continued to deliver for both our customers and retail partners and remain in a strong position as we head in 2024.

We focused strongly on our value offering for shoppers. Indications show that inflation is beginning to slow down, and 2024 could be more stable than previous years. However, insights demonstrate that while spending will be up for some consumers seeking quality food-to-go products, others will remain cautious and value and own brand will remain a priority.

Research shows that increasingly consumers are trusting own brand labels and the gap between them, and the big brands is closing. Accordingly, value will remain a priority for us, as we continue to offer excellent value on everyday essentials in SuperValu with our campaign ‘Saving is as easy as 1, 2, 3’ and in Centra with ‘Shop Smart, Feel Good’. Both brands will continue offering savings on big brand items through our Epic Deals campaign while ‘Savvy Savers’ will be continued in Mace stores.

We continued to support our retail partners to reduce their environmental impact through our Sustainability Fund. Research shows sustainability remains prevalent in the minds of shoppers, but it’s too big an issue for individuals to tackle themselves, therefore they’re calling for businesses to act.

AMBITIOUS INVESTMENT PROGRAMME

At Musgrave, we’re already making great strides in achieving our 2040 net zero emissions ambition and our Fund has played a vital role, enabling our retailers to introduce measures that are making a real difference in terms of reducing energy usage by, on average 10-15% per store, reducing paper consumption and saving CO2.

Expansion in 2024 will be a driver for Musgrave. We have an ambitious investment programme ahead that will welcome new retail partners and stores to the business, help our existing retailers grow their businesses, and develop our company owned portfolio.

We are always on the lookout for new opportunities, whether that’s identifying a greenfield site for a new development, changing the use of an existing business or competitor conversions and would encourage any interested parties to get in touch.

We are looking forward to another successful year for our SuperValu, Centra and Mace brands and my thanks go to our retail partners and teams for their continued hard work and dedication to serving their local communities with the best in modern convenience retailing and providing shoppers with excellent value, choice, and quality across our stores.

TO READ PADDY MURNEY’S INDUSTRY COMMENT IN THE 2024 NEIGHBOURHOOD RETAILER YEARBOOK AND MARKETING GUIDE, CLICK HERE

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LCP – a slice of Paris in East Belfast https://neighbourhoodretailer.com/lcp-a-slice-of-paris-in-east-belfast/ Tue, 27 Feb 2024 09:48:30 +0000 https://neighbourhoodretailer.com/?p=30830 Bringing his authentic pastry skills from Paris to Belfast has been a labour of love for Daniel C Duckett, owner of Lazy Claire Patisserie on

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Bringing his authentic pastry skills from Paris to Belfast has been a labour of love for Daniel C Duckett, owner of Lazy Claire Patisserie on the Castlereagh Road. With the recent development of a production kitchen for the business, Daniel tells NR it has taken a certain ‘je ne sais quoi’.

With its unique name, Lazy Claire Patisserie has been a talking point from the off, a play on words that continues to be a conversation-starter almost six years after opening. Specialising in authentic French pastries, Daniel knew he wanted to stand out.

“I had originally thought of another French sounding name but wasn’t sold on it. I wanted something fun and I knew we would be making eclairs as part of our main offering,” said Daniel.

“So, one night at dinner my partner and I were talking about a name and I can’t remember who mentioned “les eclairs” but when you say it out loud, the French pronunciation is nearly the same as ‘Lazy Claire’. That’s when the name was born and I knew we were onto something that would serve us well.”

Daniel began his pastry career at the former restaurant, No.27 Talbot Street. After it closed, he moved to Paris in September 2012, where he worked at the world-renowned tearoom and patisserie, Angelina. Having battled to get his visa to work, he worked at Angelina until September 2013, when he returned to Belfast and began planning on opening the most authentic patisserie in Northern Ireland.

Daniel C Duckett, owner of Lazy Claire Patisserie

“My experience in Paris was absolutely essential for our business model. Angelina at the time had at least six locations in and around Paris, so they sent items out to each shop in the morning.

“We were working on a very large scale and that was easy to scale down. But now that we are in our production kitchen, I have been able to expand back up with many of the same methods we used there.

“The production kitchen was always in my business plan from the very start. As I mentioned, Angelina had a massive production kitchen in the outskirts of Paris and I wanted something similar, although smaller! We were very limited in the quantities we could produce in our Castlereagh location and the timing finally worked in our favour to secure the location on the Beersbridge Road.

“Partnering with HSBC for a significant business loan, I fitted out the former butchers’ unit with all the equipment that we would need to increase both our current offering but also introducing some new items. This space allows for all the chefs to work at the same time without being on top of each other.”

Describing the early days after opening as exciting, Daniel added it was also tricky to determine how many pastries to make due to high demand.

“As with any new business we had to adapt constantly and figure out what worked well and what we needed to do better. Knowing that we were bringing authentic pastries to Belfast had been a goal of mine for a long time and the public responded overwhelmingly to what we were doing.

“Our business has expanded steadily over the past six years. Initially it was tricky getting in front of the public, mainly due to our location. But word of mouth spread and we gained a very loyal following and once the pandemic began, we had enough loyalty to keep us going.

“We pivoted from being a sit-in café to offering only takeaways, which helped with recognition since there was a queue out the door! After things settled down again, we continued to increase the quantities we were producing to keep up with demand. It was on the back of this demand that I determined that it was the right time to expand into our production kitchen.”

While corporate orders and catering are available, Daniel said they have no plans to add a wholesale arm to the business.

“We have been asked to supply wholesale from the very start, but I have always wanted to keep our offering in-house,” he explained. “This exclusivity allows us to deliver a very high-quality product since the pastries are made fresh on the day.

“Quality has always been at the forefront of our craft and that’s very hard to control once you pass that on to someone else. Will they store it correctly? Will they attempt to sell day-old pastries? The quality and freshness that we bring would be difficult to ensure when someone else stocks your product.”

With so much demand for the sweet baked goods, innovation is key to help keep people coming back for more.

“The most popular products in the bakery can change from week to week. Our customers are not afraid of trying something new and it can be really hard to pin down what our bestsellers are, especially when we nearly sell out every day!

“My personal favourite is either the Paris Brest, made with our homemade praline paste, or our newest Opéra cake with chocolate and coffee flavours.

“Coming up with new products or ideas can be tricky if I am pretty busy with the day-to-day production. However, I have found it much easier now that I have the space to work on my own in the new kitchen. But that challenge also comes with providing something innovative and that we haven’t done before.

“I try my best not to bring back past pastries, but if I can reinvent a favourite in a different way, this gives customers the flavours that they love. With so many holidays throughout the year, we always have to be on our toes coming up with something new, so I look at pastry magazines as well as Instagram for inspiration.”

With a team of four chefs including Daniel, there are also five front of house staff, all ensuring the smooth running of Lazy Claire Patisserie, with training offered at the start for their baristas to ensure they are all up to speed on customer service and coffee skills.

Their coffee supplier, Bailies also offers a training programme for baristas and that helps ensure that each one is performing to a great standard, Daniel added.

“For our chefs, training is pretty much on a daily basis. There is so much to teach and instruct on, so it’s very rare that they aren’t learning a new skill at least once a week.”

Indeed, with the opening of the production kitchen, Daniel has plans for another exciting development, offering customers the opportunity to expand their own skills by completing a pastry course.

“Our customers have been demanding pastry courses for as long as we’ve been open and I am very keen to offer this to the public. With TV shows like GBBO and Bake Off – The Professionals, the public are intrigued by and keen to know how pastry and baking works.

“I have also had some interest from fellow chefs who would like to learn more advanced techniques, so I would like to explore offering masterclasses as well.”

Inevitably, rising business and energy costs have had their impact, with Daniel saying that inflation and rising utility costs have definitely impacted them, and as their staff are also facing those costs, wages have had to be increased too.

“All of those costs have to be covered and we have to pass those along to the customer, unfortunately. But I have tried to keep those increases to a minimum so that we can still offer excellent pastries at value for money.

“It’s a fine balancing act of finding the same product that could be cheaper with a different supplier. While I absolutely would never use inferior products, I did find that one supplier offered a high-quality, own-brand chocolate at a good reduction in price.

“I am constantly looking at raw material costs and try to avoid expensive items if possible. And if we can make something cheaper than buying it in, then we absolutely will. For instance, we make our own marshmallows, hot chocolate and chai and this can help offset the higher costs of other items like vanilla and butter.”

Daniel added that for him, the biggest challenge is ensuring continued growth and maintaining their commitment to excellence throughout that.

“Many businesses can expand and scale up, but frequently it comes at an expense to quality and corners begin to get cut. Our dedication to high-quality pastries has never changed, but figuring out how to make more in the same space of time and with the same team can be very tricky to manage.

“Technology can assist in only so many ways before you lose the craft that a trained pastry chef will bring. We don’t rely too much on technology and still craft our pastries by hand.

“We do have updated machines to help with increasing quantities, but there is still an element of knowledge and expertise that needs to go into every step. Technology can help eliminate some steps, but it would take a massive production line to come close to the steps needed with most of our pastries.”

And it is these finely-honed skills that has led to some significant award nominations for Daniel, including Top 10 Pastry Chef and Best Chef nominations.

“I have been very honoured to have been nominated for a number of awards. Having my hard work and dedication to the craft acknowledged by respected partners is very rewarding.

“Although I have yet to actually win one of the categories, the growth our business has enjoyed has proven to me that it has been successful and that is the recognition that matters most.”

TO READ THE FULL LAZY CLAIRE PATISSERIE FEATURE IN THE 2024 NEIGHBOURHOOD RETAILER YEARBOOK AND MARKETING GUIDE, CLICK HERE

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COMMENT: customers want convenience and quality of goods and services https://neighbourhoodretailer.com/comment-customers-want-convenience-and-quality-of-goods-and-services/ Tue, 20 Feb 2024 10:33:44 +0000 https://neighbourhoodretailer.com/?p=30784 After a most difficult trading year we have been able to become more astute at retailing. We have looked at many of our practices and

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After a most difficult trading year we have been able to become more astute at retailing. We have looked at many of our practices and made adjustments – something that will hold steadfast going forward, explains Tom McAvoy, owner and director at Milestone Rathfriland.

We came out of the pandemic tired, exhausted but elated to have navigated our way successfully through covid. We were filled with great expectations for a post pandemic hype in trade.

However, our expectations were soon diluted and decimated with the onset of a cost-of-living crisis, which saw energy prices escalate out of control. Our overheads skyrocketed like never before. Raw materials began to rise steeply. We tried to absorb some of the expenses, however very soon realised that we had to follow suit and increase prices in order to survive.

The government cap on energy was a small relief and give us some degree of reassurance and stability however, it was introduced very late for retailing.

In addition, the work force after Brexit and Covid changed dramatically. We no longer had EU citizens available for work useless they had previously obtained settled status. In addition to that, working from home became the norm and a more appealing option. Retail and hospitality suffered with the shortage of workers.

The situation, however, has become more relaxed as things gradually get back closer to the old normal with people feeling the need to communicate and socialise with others. And the importance of looking after your staff and ensuring working conditions are tip top, is critical.

Pricing continues to be a high priority and it is important to negotiate with suppliers and regularly check cost prices and adjust accordingly.

It is always important to keep standards high if you wish to continue to be successful. We have throughout this period continued to use the freshest ingredients without compromising on quality. We negotiated hard with suppliers to achieve the best cost prices. This has stood by us with customers still wanting high quality albeit competitively priced items.

Winning Retailer of the Year has greatly attributed to this with related social media posts catapulting Milestone Rathfriland as the ‘go to store’. Our online facility for cakes and seasonal products has been extremely successful. Customers can now ponder and choose at their leisure.

The restaurant facility onsite has been a great addition with many customers travelling a distance to the store. They can now enjoy good food and drink in a comfortable environment. Loft 56 has in addition been a great asset to promote community involvement with several parties and events held here throughout the year. I have found this has complimented the shopping experience.

I feel that 2024 will continue to be a challenging year. I think that we will benefit with having many services and products all under one roof. The customers want convenience and quality of goods and services. Online will grow and continue to be a necessary part of the mix. Discounted pricing will be paramount to ensure sales continue to hold up and grow.

Overall, I feel that sustainability will become paramount with a greater renewed focus on green issues within retailing. We will continue to work hard at being creative and going the extra mile with presentation, quality taste and pricing. We will concentrate on innovative ways to retail and ensure our focus is on green issues and the environment in 2024.

TO READ TOM’S INDUSTRY COMMENT IN THE 2024 NEIGHBOURHOOD RETAILER YEARBOOK AND MARKETING GUIDE, CLICK HERE

The post COMMENT: customers want convenience and quality of goods and services first appeared on Neighbourhood Retailer.

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