Mark Mitchell, former Wrightbus (International) Managing Director, takes on new role as the company begins search for a National Sales Manager.

Genesis Bakery has announced the appointment of Mark Mitchell as general manager at the Magherafelt bakery.

Mark, who undertook several senior roles at Wrightbus over the past seven years, and was managing director of the company’s international branch, also has a wealth of experience in the food sector having previously held management roles in a variety of Northern Ireland’s leading food companies.

Paul Allen, executive chairman, Genesis said: “We are delighted that Mark has joined us. He brings a lot of experience and strengths to the team and even in the short time he has been with us we have been delighted at how well he has fitted in and the positive impact he has had on the business.”

Mark’s appointment was made as the bakery’s drive to strengthen the team continues. Genesis is also recruiting for a new national sales manager post for the island of Ireland. It’s a role that will ensure Genesis maintains strong links with its existing high profile customers – from supermarkets to symbol groups – as well as identifying and securing new opportunities for business growth.

Mr Allen continued: “A lot of hard work has gone into turning Genesis around from administration two years ago. We’ve completed a very successful rebrand and are also driving forward our market expansion plans. Bringing on a new National Sales Manager to boost the team is part of continuing that journey of improvement.”

Mr Allen, formerly CEO at Tayto, took over Genesis when it went into administration in 2018, saving more than 250 jobs.

Genesis also seeking new all-island sales manager

The former managing director of Wrightbus has been appointed to Magherafelt-based Genesis Bakery, formerly McErleans.

Mark Mitchell has joined as general manager. He has extensive experience in the food sector having previously held various management roles.

Genesis executive chairman Paul Allen said: “We are delighted that Mark has joined us. He brings a lot of experience and strengths to the team and even in the short time he has been with us we have been delighted at how well he has fitted in and the positive impact he has had on the business.”

Strong team

The appointment was made as the bakery’s drive to strengthen its team continues. It is also recruiting for a national sales manager post.

The role will ensure the bakery maintains strong links with its existing customers, as well as identify and secure opportunities for business growth, said the firm.

Successful rebrand

“A lot of hard work has gone into turning Genesis around from administration two years ago. We’ve completed a very successful rebrand and are also driving forward our market expansion plans. Bringing on a new national sales manager to boost the team is part of continuing that journey of improvement,” added Paul.

Paul Allen, the former CEO of Tayto Group, took over the business when it went into administration in 2018, saving more than 250 jobs. Last year the business was given a new look and rebranded its Crafty range to Genesis.

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 Musgrave NI, which owns the SuperValu, Centra, MACE and MarketPlace brands, has announced the appointment of Trevor Magill as its new Managing Director.

Having joined Musgrave in 2012, Trevor was MACE Sales Director and more recently NI Wholesale Director.  He replaces Michael McCormack, Managing Director of Wholesale and Foodservice.  Prior to joining Musgrave, Trevor held a number of senior leadership roles for national and international brands including Kerry Foods, Breeo Foods and PRM.

Welcoming the appointment, Noel Keeley Musgrave Group CEO said –

“We have ambitious plans to redefine convenience within our network of stores in Northern Ireland and I am delighted that Trevor will be at the helm to drive forward this vision. Our focus is on what matters to our shoppers – bringing healthier, restaurant quality food to convenience and continuously innovating across all aspects of convenience. I wish Trevor and his team in Northern Ireland every success.”

As Managing Director, Trevor Magill will oversee the continued growth and development of the Musgrave brands and retail stores across Northern Ireland.  Speaking today he said –

“Having been at Musgrave for eight years, I am looking forward to this new chapter. Our aim to redefine convenience is underpinned by our ability to grow our estate across the SuperValu, Centra and MACE brands while offering our wholesale partners a competitive offering in Musgrave MarketPlace, La Rousse Foods and Drinks Inc.

“We’ve been extremely active in the market over recent years – acquiring new stores but also revamping existing stores within our estate and that is continuing this year and beyond. The team at Musgrave is very much in partnership with our strong group of independent retailers as well as our wholesale customers and I look forward to building upon what is already a great foundation.”

The post New MD for Musgrave first appeared on Neighbourhood Retailer.