In collaboration with key suppliers, the ‘Majestic Palace’ campaign has been designed to create theatre, fun, and visual appeal – and sees a large, prefabricated palace opening its doors within the main thoroughfare of its depots surrounded by chariots, horseman guards and, of course, the Queen’s ‘Jewels’.

Retailers can enjoy visiting the amazing majestic palace which spreads Summer Jubilee cheer and gives an immersive, impactful and emotional experience. There are branded individual rooms in the palace with key product pallets from suppliers including Heineken, Coca-Cola, Britvic, Mars Pet and Nestlé. There will also be ‘Tobacco Rooms’ with tobacco and vape products from suppliers including Imperial Tobacco, JTI and Juul.

Large digital screens will highlight special products, retailer promotions and supplier content. The campaign will also be supported by a series of competitions including best depot display and various supplier competitions with some great prizes to win.

Bestway is also supporting The Queen’s Green Canopy Initiative by inviting suppliers to support retailers by sponsoring the planting of trees in their area.  Bestway has confirmed that it will match all donations made by suppliers.

The promotion will run until the Queen’s Jubilee Bank Holiday on Friday 3 June.

Kenton Burchell, Trading Director at Bestway said, “We’re looking to create more theatre and excitement in the depot for our cash and carry customers. If we can generate that level of enthusiasm and inspiration with the retailer in depot, then they’ll get behind it in store, which will help grow their sales.”

“The key is having the right product at the right price and having the theatre to bring it to life. These things co-exist. One thing on its own is not going to optimise the opportunity.”

The ‘Your Home at Christmas’ campaign led to an estimated 20% increase in sales.

The post Bestway invests a quarter of a million to celebrate the Queen’s Platinum Jubilee first appeared on Neighbourhood Retailer.

The Heart of the Community Awards will this time enable Nisa partners to nominate a local group, charity or good cause to receive up to £1,000 of funding from Making a Difference Locally, to help communities celebrate the historic occasion with events such as afternoon teas, garden parties and street parties.

Nominations will be accepted from Nisa partners via a dedicated website until 18^th March and 70 winners, to mark the Queen’s 70-year reign, will be selected to receive funding for their community celebrations. Donations could be used towards entertainment, equipment, food and drinks, venue hire or decorations, and each winning good causes will also receive a decorative MADL POS kit with bunting.

Kate Carroll, Nisa’s Head of Charity, said: “We received a fantastic response to our two previous rounds of funding, so we’re delighted to be able to bring back the Heart of the Community Awards for a third round of donations.

“This special Jubilee edition of the Awards will give the opportunity for 70 of our fantastic Nisa retailers to celebrate this exciting and joyous event with the communities they serve, bringing people together to mark the Queen’s historic reign.”

Almost 90 good causes nationwide have benefitted from donations totalling more than £310,000 in previous rounds of the Heart of the Community Awards initiative, cementing it as Making a Difference Locally’s biggest funding giveaway to date.

The post Making a Difference Locally to fund celebrations for Queen’s Jubilee first appeared on Neighbourhood Retailer.

The post Ballymena’s business leaders back bid for city status first appeared on Neighbourhood Retailer.