The research was conducted in August/September 2022, with the findings indicating that independent retailers – those closest to shoppers – firmly believe that it is the price flash on a price marked pack (PMP) – rather than the specific price point itself – that triggers consumer purchase.

Eight in ten of the retailers questioned agree that their shoppers like price marked packs. A similar proportion (78%) agreed that PMPs demonstrate good value for money to shoppers, which is consistent with the consumer research TWC has conducted.

Tom Fender, Development Director at TWC commented “There is no doubt that consumers like price marked packs and their role in communicating value is critical at this time with the ongoing impact of the cost-of-living crisis. Independent retailers have their own challenges in managing the rising business costs of running their stores – and product margins need to reflect retailers’ costs in 2022 as well as wholesalers’ margins too.

“From speaking to retailers, we are hearing that many are wanting to give less space on their shelves to PMPs because their margins are just not big enough to be sustainable.  This seems like a real shame.  Consumers love PMPs.  Retailers want to stock PMPs because they know consumers love PMPs….but the margin has to work for all parties: the consumer, the retailer, the supplier and the wholesaler.  With costs increasing across the board in grocery stores, I can totally understand why retailers and wholesalers are asking suppliers to embrace PMPs with higher price points and an improvement in margin to ensure to ensure the independent sector remains viable for everyone in the supply chain.”

The post Price Marked Packs still OK for independent retailers first appeared on Neighbourhood Retailer.

Launching on June 28^th, the Tyrrells £1 PMP range unites a well-loved and quintessentially British brand with an ever-growing, popular format.

The KP Snacks £1 PMP range is currently outperforming the category at +13.5%, a result of KP Snacks’ continued commitment to delivering the right ranges and formats to its retail partners^[1]. KP Snacks offers an extensive portfolio of PMP products with 24 £1 PMP SKUs, designed to excite shoppers and drive impulsive purchases for retailers. 42% of shoppers buy crisps and snacks on impulse and the PMP format looks to fuel these purchases with 33% of shoppers believing that PMPs offer better value^[2].

Matt Collins, Trading Director at KP Snacks, says: “We are extremely excited to be launching three core Tyrrells products as £1 PMPs. Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value whilst widening our appeal.”

“KP Snacks is currently thriving in the PMP segment, outperforming market growth and offering an exciting range in this versatile format. We are continuing to expand our PMP portfolio, driving sales for retailers by engaging consumers with products they love in an appealing and increasingly popular format.”

Taste and quality are at the heart of the Tyrrells offering and its authentic English heritage attracts consumers all over the UK and internationally. Worth £55.1M RSV and growing +12.9%, Tyrrells has 86 Great Taste Awards.

The post KP Snacks extends £1 PMP range with Tyrells first appeared on Neighbourhood Retailer.