The company says this is linked to people eating fewer meals at home, but also reflects food price inflation.

Emer Healy, senior retail analyst at Kantar, comments: “This is due to people eating fewer meals around the kitchen table as we adapt to life out of lockdown and return to offices, schools, and restaurants. Rising grocery bills are clearly playing on consumers’ minds too, with accelerating inflation now also making its mark on how we shop.

“As shoppers return to pre-pandemic routines, we’re seeing people visit the grocers little and often. Baskets and trollies are getting smaller, with the volume of products purchased per trip declining by 10.4% over the past 12 weeks.

“People are heading out to the shops more frequently though and the number of visits to the supermarket is up 2.8% over the past three months. In another nod to normality, take-home alcohol sales have dropped by 13.7% as people opt to get out of the house and head to their local pub for a drink or two instead. ”

Emer Healy said we are seeing the impact of rising inflation on consumer behaviour, with grocery prices up 4.2% over the past year.
“That’s an increase of 0.6 percentage points from last month, when grocery price inflation stood at 3.6%, and points to the accelerating cost of living crisis in Northern Ireland. People will unsurprisingly be sticking close to those grocers which can offer the most competitive promotions in an effort to manage increasing costs,” she said.

“Sales at all of Northern Ireland’s major retailers have slowed compared with the highs of last year. Lidl performed well this month, it had the softest decline among all the grocers and also increased its share of the market by 0.3 percentage points. Tesco has maintained its position at the top of the table with a 36.0% share. Asda holds 16.2%, while Sainsbury’s accounts for 17.0% of the market this period.”

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The research company said the cost of living crisis is now weighing heavily on people’s minds, with grocery price inflation climbing from 2.8% last month to 3.6% now.

And people were leaving behind pandemic habits of doing big shops by shopping little and often — which means grocery sales were down 5.8% year on year, according to David Berry, managing director for Kantar Worldpanel Ireland.

Tesco remains our most popular grocer with a market share of 36%. In second place is Sainsbury’s with a market share of 16.9%, while Asda is in third on 16.2%.

Only discount supermarket Lidl was able to increase its market share, which was up from 6.6% to 7%.

Mr Berry said Lidl had benefited from an influx of new shoppers, who had added £8m to sales, with 74% of local households now buying there at least once a month.

“Northern Irish shoppers made two extra trips to store in the latest 12-week period compared with last year,” he added.

“They’re putting less in their baskets and volumes have declined on average by 10.2% — that’s about one fewer pack.

“What people are buying has changed too. Alcohol purchases have dipped now that people can visit restaurants, pubs and bars again, and home baking sales are down as consumers shake off the last remnants of Covid habits.

“Consumers are returning to tactics they adopted in the last recession to manage the impact on household budgets.

“As well as doing smaller shops more often, some people are making the most of grocers’ promotions and trading down to private label alternatives, which are typically cheaper than brands.”

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The campaign will be running in stores, supported by online activity on Nisa’s consumer website and social media channels and will assist Nisa retailers in capitalising on the occasion.

Nisa partners have been supplied with themed point of sale to help their shoppers find the perfect gift for Dad by drawing attention to the great deals in-store.

Some of the sweet offers included in the promotion are Terry’s Chocolate Orange 157g at £1.50 each, alongside Cadbury Heroes 290g, Mars Celebrations 380g and Maltesers Box 310g, all at £3 each.

Unmissable deals are also available on a wide selection of wines, spirits and ales including Hobgoblin IPA 4x440ml and Budweiser 4x568ml at £5.50 each, Jura Single Malt Scotch Whiskey 70cl at £22, and Jack Daniels 70cl whiskey at just £21.

A special one week deal on the Greene King Brewer’s Selection 6pk is also available between 16^th – 22^nd June, meaning shoppers can treat dad to the assortment of ales for just £9.

Chris Walker, Offline Marketing Lead at Nisa, said: “Over the last few months, the UK has seen social distancing measures slightly relaxed meaning households can now mix and as a result, doting children everywhere are looking forward to celebrating this annual occasion in person for the first time since 2019.

“Almost half of shoppers purchase a gift for Father’s Day instore, with around a quarter buying on impulse when they’ve popped in to the store for other things.

“So, by utilising the dedicated Father’s Day POS provided and placing the event in a high footfall area of the store, we’re confident that this promotion will help boost basket spend for our partners during the run up to the big day.”

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The post Don’t forget the dads on 20th June – Father’s Day Promos from Nisa first appeared on Neighbourhood Retailer.