The first two vehicles of the new fleet have been revealed as fully branded Barista Bar delivery trucks, which will help deliver greater volumes of product to SPAR, EUROSPAR and ViVO branded stores across NI, as sales of the popular in-store coffee and treats continue to accelerate.

In total, the fleet will comprise 18 new vehicles; four 26-tonne and fourteen 18-tonne trucks with greater capacity, with two fully wrapped with the eye-catching Barista Bar brand and the rest Henderson Foodservice branded.

Gavin Hamill, Logistics Manager at Henderson Foodservice said: “Our new 18-strong fleet is a significant investment from Henderson Foodservice as we continue our post-pandemic recovery alongside the hospitality and tourism industries across the island of Ireland.

“We will continue to introduce the new lorries to the roads throughout the remainder of the year as we grow the level of services we offer to our customers across the island of Ireland, helping them meet their shopper and consumer demands.”

Another stand-out feature of the Barista Bar lorry wrap is the oversized QR code, which allows shoppers to sign up to the Barista Bar loyalty scheme even more easily.

The loyalty scheme which currently has almost 100,000 members, provides a free Barista Bar drink just for signing up, then awards members with a free drink after every nine Barista Bar drink purchases, plus a free drink on their birthday.

Keavy O’Mahony-Truesdale, Barista Bar Brand Manager said: “These are the first, fully branded Barista Bar lorries on the road, which is testament to the popularity and demand for our retail coffee brand throughout local communities.

“This investment comes as a result of an increase in sales and a need for higher volumes to be delivered to stores, allowing us to keep up with those shoppers demands.

“We hope to increase member numbers in the loyalty card scheme with the easily accessible QR code on the side of the trucks and urge shoppers to sign up and enjoy rewards for purchasing our drinks.”

Caption: Gavin Hamill, Logistics Manager at Henderson Foodservice with Keavy O’Mahony-Truesdale, Barista Bar Brand Manager, revealing the fully branded Barista Bar delivery lorries.

The post Henderson Foodservice reveals first of new £1.9 million delivery fleet first appeared on Neighbourhood Retailer.

The £1.5 million campaign centres on a digital augmented reality fruit hunt, created to encourage families to flavour their water bottles with Robinsons, whenever, wherever.

The activation will inspire families to get active together this summer and ensure the Robinsons brand continues to be front of mind for shoppers across a key season for soft drinks.

Running from 1^st June until 2^nd September across Robinsons squash promotional packs, a QR code will feature on-pack, where shoppers can scan and be taken to an interactive map to find virtual fruit to fill a water bottle and collect prizes. The unmissable campaign will include in-store, out of home, point of sale, digital and social activations.

Ben Parker, GB Retail Commercial Director at Britvic, said: “Robinsons is preparing for its biggest summer to date with the launch of the Big Fruit Hunt campaign and Robinsons Ready to Drink as the official soft drinks partner for The Hundred cricket tournament. We can’t wait to be able to bring families together this summer and have fun. Forecasted to reach 90% of family households, the Big Fruit Hunt campaign will support in driving sales and reinforce the messaging that Robinsons livens up every water occasion with great taste and real fruit.”

To amplify the campaign even further, Robinsons will be partnering with Heart Radio. Heart Breakfast with Jamie Theakston and Zoe Hardman will be running a one-week on-air promotion – the live Big Fruit Hunt rooftop game and online competition, along with sponsored ads on weekend mornings during the summer. In addition, each month, Heart Radio listeners will be challenged to find hidden fruit on its social media channels and website, with the chance of winning a family day out, plus Robinsons squash supplies.

Robinsons core range is available across the grocery and convenience channels. Over 90,000 prizes will be up for grabs in the Big Fruit Hunt game, including bespoke Robinsons water bottles and outdoor activity kits.

The post Robinsons gets ready for summer with the Big Fruit Hunt first appeared on Neighbourhood Retailer.