Featuring the lowest recommended retail prices from JTI, Benson & Hedges Blue, the UK’s no.1 cigarette brand, will launch a new rolling tobacco offering, Benson & Hedges Blue Rolling, whilst Mayfair will introduce a new RMC range – Mayfair Silver.

Mark McGuiness, Marketing Director at JTI UK, says: “We know that for many existing adult smokers, price is a key factor when deciding what brand to purchase. By offering iconic brands like Mayfair and Benson & Hedges at new ultra-low prices, retailers can capitalise on both Mayfair Silver and Benson & Hedges Blue Rolling’s brand heritage, with products that also offer a competitive price point.

“We have a proven track record of innovation from other established heritage brands, so we’re confident these line extensions will be well received by customers. Retailers should price at the RRP to maximise the sales opportunity and drive incremental sales in the category.”

Available across all channels later this month, Benson & Hedges Blue Rolling includes quality Virginia tobacco blend and 100 papers within the 30g and 50g pouches, with an RRP of just £13.65/£22.35 per 30g/50g and will be available across England and Wales only. Mayfair Silver will be available in both King Size and Superkings at a RRP of £10.15 per 20 pack, and will be available across England, Wales and NI.

Retailers will also benefit from fantastic promotional offers in selected wholesalers at an introductory RRP of £10.00 per 20 pack for Mayfair Silver, and an introductory RRP of £13.00 (30g) and £21.35 (50g) for Benson & Hedges Blue Rolling, all offers are available for a limited time and while stocks last.

For more information on the new launches of Benson & Hedges Blue Rolling and Mayfair Silver or any other JTI product, retailers should speak to their local JTI Business Advisor or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.

Introductory RRP of £10.00 effective 1 May 2022 available while stocks last in selected wholesalers.  Standard RRP £10.15 effective 1 May 2022. Retailers are, of course, at all times free to sell JTI’s products at whatever price they choose.

The post JTI sets sights on ultra-value category with its lowest RRP tobacco products first appeared on Neighbourhood Retailer.

Presented by one of the UK’s best-selling cigarette brands[i], JPS Players Easy Rolling Tobacco features a more vibrant colour and lower levels of moisture, making the blend easier to handle and to roll.

The new range will be available to buy from 1^st April, in 30g and 50g and priced at £11.95* and £19.60*, each pouch will include a set of quality rolling papers.

Chris Street, Market Manager UK at Imperial Tobacco comments: “Our research shows that consumers remain fully focused on seeking out the best value from the tobacco products they buy. This is especially true within the growing RYO segment, with the Economy sector accounting for just shy of half the market at 49.87%[ii].  With JPS Players being a nationally well-known and trusted brand, we’re confident this latest innovation will help retailers capitalise on the rising demand for quality tobacco products at great value price points.”

Imperial will be running a National Ambassador Program to support the launch with visits to approximately 481 outlets each month in over 30 cities across the UK and Northern Ireland.

* Retailers are free at all times to determine the selling prices of their products.

The post Sales Set to Start Rolling in with Launch of New Blend from JPS Players first appeared on Neighbourhood Retailer.