The new ‘Set For 5 Years’ Scratchcard, which costs £2, offers players the chance to win a top prize of £5,000 every month for five years.

To celebrate its launch in stores, Allwyn is giving eligible National Lottery retailers the chance to win an annuity-style prize of their own of £100 every month for a year.

To be in with a chance of winning one of five top prizes up for grabs, National Lottery retailers should upload a picture of the ‘Set For 5 Years’ Scratchcard in their dispenser to the National Lottery Retailer Hub by Sunday 19^th January. In doing so, they’ll earn £10 and an entry into the draw to win £100 a month for a year.

In-store support for the new ‘Set For 5 Years’ game – which works by players having to match key numbers on the card to mimic that of a Set For Life draw – includes both Set For Life and Set For 5 Years POS, with the games’ iconic blue and pink colour palette taking a prominent place in stores this month.

Allwyn’s Head of Retail Channels, James Dunbar said: “We’re really excited to be launching this new Set For Life-style Scratchcard, as it gives retail players even more opportunities to win on repeat from a National Lottery game.

“It’s designed with the same look and feel as the Set For Life draw game, which offers retailers lots of cross-selling opportunities. For example, they can suggest the new Scratchcard as an additional purchase to customers buying a Set For Life ticket.

“We‘re also celebrating its launch with a special bonus event that will bring the magic of winning on repeat to five lucky National Lottery retailers.”

If National Lottery retailers haven’t already, they can sign up to The National Lottery Retailer Hub today to find out more about bonus opportunities like this one and Allwyn’s new ‘Share The Win’ initiative: https://tnlpartners.co.uk/

The post Allwyn celebrates new Scratchcard with competition for National Lottery retailers first appeared on Neighbourhood Retailer.

The new campaign assets feature either an iconic National Lottery pink ticket or a Scratchcard, with taglines such as Because everyone has a birthday and Happy ‘Don’t get me anything’ Day. All ads will also display the ‘Best Gift Ever’ strapline and a specially-designed ‘18+ Gift Responsibly’ mark – to re-iterate the need for people to still be 18 or older to buy, gift, receive and play.

Already appearing on radio, out-of-home and print, the new campaign will develop over the coming weeks and months. June will see a ‘Best Gift Ever’ in-store takeover – featuring playstation inserts, posters, wobblers and counter cards – and the campaign will then shift focus in the lead-up to Christmas, traditionally The National Lottery’s biggest gifting moment.

In line with Allwyn’s commitment to protecting players and operating in a socially responsible way, from 1^st October, the operator will be introducing a 10-Scratchcard per transaction limit in stores – matching the existing limit for authorised online retailer partners.

‘SETTING A NEW STANDARD’

As retailers will know, purchase data shows that the vast majority of in-store players already buy far fewer Scratchcards than this at one time, so these players won’t see any difference when making their purchases. However, the new in-store cap will help to minimise the likelihood of any excessive play, while still giving players the opportunity to buy up to 10 games in one go to give as gifts.

Allwyn’s Director of Channel Operations, Alex Green, said: “Whether it’s a Lotto, EuroMillions, Set For Life ticket or a Scratchcard, National Lottery games are a great little gift that people can buy in store to give to adult family or friends.

“Not only could the ticket go on to win a fantastic prize, but by buying one, they’re also helping raise vital money for National Lottery-funded projects. So, when your customers are shopping for birthday, anniversary, congratulatory or thank you gifts, why not suggest they pop a Lucky Dip or Scratchcard in their card?

“In line with making sure The National Lottery remains a trusted and safe environment, we’ll also be setting a new standard for National Lottery player protection by introducing an in-store Scratchcard limit later this year. We’ll be speaking to retailers over the coming months about how this will work and, as always, are grateful for their help and support in preventing underage and excessive play in their stores.”

The post Allwyn launches overarching National Lottery gifting campaign to run in 2024 first appeared on Neighbourhood Retailer.