The highly anticipated new store opened on 15 September following a significant construction project to relocate its former store at the junction of Castlereagh and Montgomery Road to larger premises located in an adjacent site on Castlereagh Road, next to Lynas Food Outlet.

Occupying a much larger area of 11,575 sq. metres, with an impressive 1,420 sq. metre sales floor, the dramatically transformed new store was unveiled last week, offering customers more space to shop an expanded product range, with additional product lines complementing the retailer’s existing range which promises to be ‘Big on Quality, Lidl on Price’.

Shoppers can also now enjoy a bright, modern and spacious facility built to the retailer’s established concept design which prioritises sustainability, spacious, wide aisles, long tills, restrooms, staff and baby-changing facilities.

The new store also incorporates glass-fronted glazing, landscaping and improved access, and prioritises sustainability and energy efficiency with a range of environmentally-friendly features including a bespoke Energy Management System.

To mark the opening of the new Castlereagh Road store, Lidl Northern Ireland donated £1,000 in store vouchers to local schools Knockbreda Primary School and St. Bernard’s Primary School, as part of the retailer’s commitment to positively contributing to its local community.

Jonathan McConnell, Lidl Castlereagh Road Store Manager, said: “Our Castlereagh Road Store has been serving the east Belfast community for 20 years, so it’s a joy to welcome shoppers back through our doors after a short construction period to enjoy this brand-new, state-of-the-art store. As a retailer operating right in the heart of the community, we’re proud to deliver this significant store upgrade for our customers and I’m confident that they will love the new-look frontage and improved in-store facilities.

“With a significantly larger shop floor, locals can now shop a wider range of essential groceries and benefit from our Big on Quality, Lidl on Price proposition which has resonated so well with communities across the region, and even more so during these challenging times.

“I’m also thrilled to welcome ten permanent new staff to join our existing 25-strong team. It’s been a fantastic boost for the whole team to welcome new staff and move forward into a new phase of growth within a modern, sustainably-focused and customer-centric store. I’m excited for everyone to visit and I look forward to welcoming even more customers through our doors very soon.”

The new store opening at Castlereagh Road marks the completion of the fourth store delivered as part of a wider £32 million investment promise announced in 2021 to create five new stores within the Belfast City Region.

Last year, two new stores opened at Holywood Exchange and Hillview Retail Park, whilst Lidl’s Shore Road store opened in July this year. A fifth and final store is earmarked for development in at Boucher Road, adjacent to the iconic National Football Stadium at Windsor Park – the first Lidl store planned for south Belfast.

The string of new Belfast stores is just part of the retailer’s plan to dramatically enhance its service provision across Northern Ireland, with ambitions to expand its 41-strong store network to 50 by 2030.

Caption: Pictured at the opening of the new Castlereagh Road Lidl Northern Ireland Store is store manager Jonny McConnell and team

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The highly anticipated store opening brings Lidl Northern Ireland back to the prime retail site after nine months of construction work to facilitate the creation of a stunning, larger new supermarket with glass-fronted glazing, landscaping, more car parking and improvements to its access from Shore Road.

The store was officially opened  by representatives from social enterprise and development trust, the Ashton Centre, and suicide prevention charity PIPs which both received cheque donations from Lidl Northern Ireland to celebrate the new store launch.

Occupying an entire site size of 10,250 sq. metres, including a retail sales floor of 1,420 sq. metres, the new store on the Shore Road has been built to Lidl Northern Ireland’s exacting standards and award-winning ‘concept’ design which prioritises sustainability and energy efficiency with a range of environmentally friendly features including an ISO 50001-certified Energy Management System, solar panels and 2 EV car charging stations in its 126-space car park.

The new state-of-the-art concept store represents an investment by Lidl Northern Ireland of £4 million into the local community. An extra 11 new local jobs have been added to the existing workforce of 22 to accommodate a much larger retail operation.

Lidl Shore Road Store Manager Ben Crawford said: “Since planning permission was granted in October last year, we’ve been working at pace to deliver a fresh new store for shoppers and also enhance the facilities and façade of the site.

“I’m delighted to finally open the doors to the new Lidl Shore Road store and welcome shoppers to enjoy an unrivalled in-store experience. We’re also pleased to welcome an additional 11 new members of staff to our existing team and grow our workforce locally.

“Lidl Northern Ireland has been a staple in the local community for nearly 20 years and Lidl’s investment into this site is yet another demonstration of how the company is committed to delivering for the local community.

“After a six-month store closure to facilitate construction work, it’s great to be fully open and to see so many shoppers out in force today to get a taste of the new Lidl Shore Road store and our extensive product range which is known for its great quality and low prices. We look forward to welcoming many more new and loyal customers through our doors over the summer and beyond.”

The store opening marks the completion of the third store delivered as part of a wider £32 million investment promise announced in 2021 to create five new stores within the Belfast City Region.

Last year, two new stores opened at Holywood Exchange and Hillview Retail Park, whilst two further stores are earmarked for completion at Castlereagh Road in east Belfast, along with the first ever Lidl store planned for south Belfast at Boucher Road, adjacent to the iconic National Football Stadium at Windsor Park.

The string of new Belfast stores is just part of the retailer’s plan to dramatically enhance its service provision across Northern Ireland, with ambitions to expand its 41-strong store network to 50 by 2030.

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