Tearfund’s Seeds of Hope campaign has launched with Hendersons to raise £200,000, which will be doubled to £400,000 to support Tearfund’s work around the world. For example, £400,000 could provide over 5000 households, in some of the world’s poorest communities, with the vital training needed to overcome hunger and lift themselves out of poverty.

Seeds of Hope

For every £1 donated in store, SPAR, EUROSPAR and ViVO will match it – including any donations made online.

Bronagh Luke, Head of Corporate Marketing at Henderson Group says this appeal has the capacity to change the lives of families living in poverty; “I visited Uganda in 2018 with Tearfund, and the families we visited don’t want handouts, they just want the opportunity to be able to learn new skills and provide for their families.

“We appreciate that this year has been exceptionally difficult for all, more so those countries who are living in poverty, so we will be ensuring our shoppers know how they can help us give the gift of life this Christmas so those families don’t go hungry; £4 doubled could provide enough weather-proof seeds to grow crops and help feed a family.”

Promotional leaflets

“The 2020 campaign will be communicated across our promotional leaflets dropped into all homes across Northern Ireland, while in-store shelf cards will highlight the campaign throughout our store network. We have also invested in a series of print and digital ads.”

Shoppers can donate via the canisters in store, or online right up until 31 December 2020.

To learn more about the campaign visit  www.tearfund.org/seedsofhope.

The post SPAR, EUROSPAR and ViVO doubles donations for Tearfund   first appeared on Neighbourhood Retailer.