Currently Chief Operating Officer in Ireland, Geoff has a long and varied career in Tesco since joining in 1989.

As Chief Operating Officer since 2014, Geoff has responsibility for the retail operations of all stores, the distribution network, property and their GHS business.

Meanwhile, outgoing Tesco Ireland & NI CEO, Natasha Adams has been appointed to a newly-created role on the Executive Committee, as Chief Strategy & Transformation Officer. She will take up the role on 9^th June.

Under Natasha, the Irish business has enjoyed a period of expansion and growth, with market share gains for 39 consecutive periods.

Natasha said she was excited to take up the new role, building on the “strong progress we’re making with our growth ambitions by helping us to further scale and accelerate our long-term strategic plans and innovation pipeline”.

Geoff Byrne said: ”I have spent my entire career in Tesco Ireland; I love this business, and I am so proud to now have an opportunity to lead it.

“I’m really excited about the opportunities ahead. I’d like to thank Natasha for her leadership – I have a hard act to follow!”

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