Every week shoppers will benefit from over 200 special offers, including many Northern Ireland favourites, along with over 400 own brand products up to 33% cheaper than the well-known brands, whereas a Tesco price match will ensure price competitiveness on hundreds of everyday essentials.

With recent reports that the cost of living is rising faster than wages, consumers are feeling the squeeze on their household income, now more than at any time in the last 10 years. Value for money therefore is becoming an increasingly important factor in purchasing decisions.

For example, insights and data specialist Kantar says sales of private-label items have increased by 15.8% since 2015, with the sales of branded products rising by just 3.5%, showing a clear consumer demand for more affordable own-brand grocery goods.

Desi Derby, Marketing Director for SuperValu said: “January is traditionally a time when shoppers tighten their purse strings, aiming to save money post-Christmas. Coupled with the rapid rise in the cost-of-living, it is clear that value for money is front of mind for shoppers.

“SuperValu customers have come to expect the best choice of high-quality products at great value and this year we have a range of promotions across our big-brand items to please the savviest of shoppers. And with more than 500 of our branded products price-checked against Tesco, we are committed to delivering the best value for our customers across our entire range”.

 “We have also continued to invest in our value-led own-brand offering, extending the portfolio to over 400 high-quality products, reflecting consumer demand for supermarkets’ own affordable alternatives to better known brands.”With families across Northern Ireland feeling pressure on their household budgets, consumers are increasingly sensitive to price increases and our latest campaign aims to communicate that SuperValu has a wide choice of quality products at an affordable price.”

The post Supervalu commits to Winning Value in 2022 first appeared on Neighbourhood Retailer.

EUROSPAR Glenavy Village replaces the former SPAR store on the same site, and has almost doubled in size, offering locals a huge variety of fresh and locally sourced food for now and later, and has been described as a dramatically new supermarket experience, right in the heart of the community with up to 70 car-parking spaces.

Essential services have also been retained including the Post Office branch which will continue to offer a range of everyday services, easily accessible for locals.

With the additional jobs created with the build, 35 local staff now work at the store, which is managed by David McFall, who has more than 14 years of retailing experience behind him.

“EUROSPAR Glenavy Village brings a local, supermarket shopping experience to build on the busy and popular SPAR which once stood on the site,” he said.

“We have built this store with the local shoppers’ missions in mind, meaning that those in Glenavy are primarily either looking for a snack, breakfast or lunch to go, or want to stock up with fresh foods and groceries for two or three days.

“We are catering to our neighbours who want reassurance that they are shopping locally, buying locally sourced products and ranges and can handily pop back in if they need to top up that shop in a couple of days’ time without having to go too far.”

The supermarket experience includes Tesco Price Match, an initiative from EUROSPAR which aims to price match big brand products to bring even more value to local shoppers. More than a thousand products are included, meaning shoppers can access top quality and lower supermarket prices on their favourite brands without having to go out of town.

The food-to-go offering has been given a major revamp and now sits under Henderson’s dailyDeli brand, offering an enhanced range of hot and cold food all freshly made in store daily.

“The dailyDeli is a fantastic food-to-go experience, bringing a full range of meal deals, plus vegetarian and vegan products and ranges to takeaway or enjoy in our seating area in-store,” David said.

“We have a Mauds Ice Cream counter, the all-new Barista Bar coffee machines, serving our popular Barista Bar brews plus new luxury hot chocolate and flat whites, plus our Kidz Zone offers Ice budz frozen drinks and Freal so our little shoppers can enjoy a fun experience when shopping too.”

Supplying a host of local fresh foods is a top priority for the supermarket, and that extends to the Brian Price Quality Meats and Butchery concession, with all meat farmed locally. The serve-over counter team is headed up by Damien McVeigh, who brings a wealth of knowledge and experience to offer advice and ideas to shoppers for their products, adding that extra sense of locality and customer service.

More than 30 bays of fresh produce give shoppers an outstanding choice of fruit, veg, meat and poultry, all sourced and supplied by local producers via Henderson Wholesale’s fresh team.

The SPAR Bakery range of freshly baked treats and breads sits alongside own-brand ranges including enjoy local, The Greengrocer and The CHEF – Henderson’s handmade range of meals created by its local team of cooks headed up by Chef Carl Johannesson.

Mark McCammond, Retail Director at Henderson Group which owns EUROSPAR in Northern Ireland, said: “With EUROSPAR Glenavy Village, we are bringing a supermarket shopping experience with a range of fresh and local food and brands, at great prices which the local community won’t have had on their doorsteps before.

“The new look, feel and choice of products in the shop has been considered for the local shopper, whether they’re popping in for something for tonight’s tea or stocking up for the next few days. And they can be assured they’re getting the best value, with over 1,000 products in-store price matched with Tesco.

“It’s fantastic to see the supermarket bring such a unique proposition and services to the area, including the three-pump MAXOL forecourt alongside 70 parking spaces.

“The team will also continue their community outreach from the former SPAR store, to support local schools and organisations.”

EUROSPAR Glenavy Village has sponsored the Ballymacrickett Primary School football team’s new kits, and is also fundraising towards a new sensory room for the school. The supermarket’s staff and shoppers will also fundraise for EUROSPAR’s charity partner, Cancer Fund for Children and has raised almost £4,000 for the organisation, and the store’s former charity partner, Marie Curie, so far this year.

“Not only will the team at EUROSPAR Glenavy Village deliver for the whole community but will give back to those who need it most throughout Northern Ireland,” Mark said.

Caption: Members of the Glenavy Youth Project helped mark the official opening of EUROSPAR Glenavy Village, joined by EUROSPAR Glenavy Village’s Community Champion, Dylan McKenna and customer Advisor, Eimear McKnight

The post New EUROSPAR Glenavy Village forecourt replaces former SPAR store first appeared on Neighbourhood Retailer.